fbpx

More News

Eudoxie’s ‘Split Chain’ Brings Adventure, Passion for 2 Wheels to U.S.

Women motorcyclists unite on Moto Guzzi bikes for epic adventure across Southern California’s stunning landscapes.

eudoxie-split-chain-us
Kawasaki Captive Finance Solution Supports Future Retail Growth

Kawasaki launches innovative captive finance solution to enhance dealer support and customer experience in 2025.

Turn 14 Distributions Brings Several Additions to Line Card

Turn 14 Distribution expands powersports lineup with six new brands, offering innovative accessories and gear.

Turn 14 Distribution logo
MIC Members Choose Two New Board Members, Re-elect a Third

MIC welcomes new board members Ashmore Ellis and Paul Langley, focusing on industry innovation and inclusivity in 2025.

mic-new-board-members
Segway, UTV Takeover Celebrate Successful 2024 Partnership

Segway Powersports rocked the UTV Takeover Tour with over 1,000 demo rides across Oregon and Utah, showcasing next-gen off-road adventures.

segway-utv-takeover-2024
Kawasaki Donates 10 MULEs for Hurricane Helene Relief

The Kawasaki MULE PRO-DXT side-by-sides will help first responders navigate and support North Carolina communities.

kawasaki-helene-relief
iMotorsports Adds Yamaha Motorcycles to Product Lineup

One of the largest motorcycle retailers in the Midwest brings Yamaha into the underserved Chicago market.

iMotorsports
Dainese Orange County Flagship Celebrates Milestone

The Italian motorcycle group celebrated the 20th anniversary of its Orange County store and has since expanded to 13 U.S. flagship stores.

dainese-orange-county
Segway Builds Dedicated e-Bike Team, Develops Dealer-Centric Sales Model

Segway announces its division of bike-industry veterans that will support independent dealers ahead of launching its first e-bikes.

segway-ebike-division
Yamaha Motor Corporation to Welcome Dealers at AIMExpo 2025

Yamaha’s experience at AIMExpo 2024 will include unveiling new motorcycles like the YZF-R9 and other off-road innovations.

AimExpo 2025
OTR Hires Vice President of Aftermarket Sales

King comes with nearly 30 years of sales and operations management experience.

John King
Keeway America Q4 2024 Update

Updates include a financial partnership, shipped Benelli models and Keeway’s 2025 Dealer Stimulus.

2025 Benelli Imperiale 400