Turn 14 Distribution Adds Willie & Max
Turn 14 Distribution has added Wille & Max to its line card, widening its selection of motorcycle luggage.
“Willie & Max is a staple in the V-twin community and caters directly to riders looking for a perfect blend of function and form,” said James Kramer, divisional purchasing manager at Turn 14 Distribution. “Combining its long-standing tradition of American manufacturing with quality synthetic and genuine leather, Willie & Max’s luggage lineup gives riders a wide selection of options that’s designed for the long road ahead.”
Tracing its roots back to 1972, Willie & Max continues its passion for delivering quality, hand-crafted leather goods and upholding its tradition of American manufacturing. Still proudly handcrafted in Manitowoc, Wisconsin, Willie & Max offers a wide range of genuine and synthetic leather bags and cases offering added practicality that’s built to last. With equal parts of steel, leather and labor, Willie & Max has earned its reputation as an authentic American riding brand.
Turn 14 Distribution Adds Matrix Concepts
Turn 14 Distribution announced the addition of Matrix Concepts to its growing powersports line card. “Matrix Concepts is a well-known and highly respected brand in the off-road community,” said James Kramer, divisional purchasing manager at Turn 14 Distribution. “The addition of Matrix Concepts solidifies our dedication to the powersports industry and provides our dealers with another trusted option for their customers’ off-road needs.”
Since its inception in 2009 as a college project by brothers Chadd and Cameron Cole, Matrix Concepts has revolutionized traditional Powersports products. By combining lightweight, high-strength materials with innovative features, the brand has elevated items like composite stands, loading ramps, tie-downs, utility cans and motorcycle work mats. Riders and teams worldwide value Matrix Concepts for its performance-focused designs, functionality and sleek, professional appearance at the track.
Matrix Concepts works closely with top riders and mechanics, including motocross legend Bob Hannah, and counts the world’s top 22 racing teams among its endorsers. With over 1,000 part numbers distributed in more than 50 countries, Matrix Concepts has become a cornerstone of the off-road racing community. The brand’s personalized options, competitive pricing and dedication to rider satisfaction continue to set it apart in the market. With distribution facilities in Valencia, California, and Vancouver, British Columbia, Matrix Concepts remains a trusted name for garage and track essentials.
“Matrix Concepts has always been about innovating everyday products for off-road enthusiasts,” added Kramer. “We’re excited to bring these unique and functional solutions to our dealer network and help riders everywhere enhance their racing and riding experience.”
Turn 14 Distribution Adds Nuetech
Turn 14 Distribution has partnered with Nuetech to bring customers an expanded selection of off-road riding products.
“Nuetech’s innovative products, like the Tubliss system and Nitromousse, align perfectly with our commitment to offering top-tier solutions to our customers,” said Alex Lesslie, divisional purchasing manager at Turn 14 Distribution. “We are excited about this partnership because it allows us to provide the off-road community with cutting-edge technology and unmatched performance.”
Nuetech revolutionized the tire industry with its innovative designs and advanced technologies for off-road riding. The company introduced the Tubliss system, which eliminated the need for traditional inner tubes, offering riders improved performance and durability. This system has been particularly popular among off-road enthusiasts and professional racers alike. Over the years, Nuetech has continually pushed the boundaries of tire technology, earning a reputation for reliability and state-of-the-art solutions.
In addition to the Tubliss system, Nuetech developed the Nitromousse, providing a high-performance alternative to traditional foam inserts. Today, Nuetech remains a leader in the industry, dedicated to enhancing the riding experience through ongoing innovation and excellence. The company’s extensive R&D, attention to quality control and commitment to customer service are the cornerstones of its operations. Whether for a top professional racer or a recreational rider, Nuetech strives to make the riding experience more enjoyable with the best products available.
Turn 14 Distribution Adds New Rage Cycles
Turn 14 Distribution has added New Rage Cycles to its line card, widening its selection of powersports parts.
“New Rage Cycles has built a reputation for delivering high-quality, custom aftermarket motorcycle accessories that riders love,” said James Kramer, divisional purchasing manager at Turn 14 Distribution. “Their model-specific designs, quick delivery times and commitment to excellence make them a perfect addition to our lineup. This partnership allows us to serve our dealers better and meet the growing demand for premium motorcycle accessories.”
Since 2013, New Rage Cycles has been the top choice for riders looking for quality components to enhance their bikes’ look and riding experience. With owners Andy and Justin’s combined 30 years of experience in design and product development, New Rage Cycles quickly became renowned for its precision-engineered LED turn signals, fender eliminator kits and license plate relocation kits that are tailor-made for a wide range of motorcycles. New Rage Cycles continues to blend cutting-edge technology with stylish design to enhance both the form and function across the motorcycle spectrum. New Rage Cycles continues to be a trusted choice for riders seeking high-quality, easy-to-install upgrades that deliver a bold, custom look.
Turn 14 Distribution Adds Dowco Powersports
Turn 14 Distribution has added Dowco Powersports to its line card, widening its selection of powersport protection accessories.
“For nearly 50 years, Dowco has been a staple in the powersports segment, providing top-tier covers for a wide range of enthusiasts,” said James Kramer, divisional purchasing manager at Turn 14 Distribution. “With offerings in all shapes and sizes to fit motorcycles, ATVs and UTVs, Dowco delivers protection from the elements across the powersports spectrum. In addition, Dowco continues to add improvements to their products, including options for securing the covers and accessing key areas of the bike without removing the entire cover, making their products stand above their competition.”
Emerging in the powersports scene in 1977, Dowco traces its roots back to 1922 as the Dow Awning and Tent Company. With long-standing expertise in heavy-duty textile production, Dowco Powersports delivers a premium level of protection for powersports vehicles, from scooters to UTVs and everything in between. This obsession with protection, quality and dedication to its customer base solidifies Dowco Powersports as the ideal choice in powersports covers.
Turn 14 Distribution Adds National Cycle
Turn 14 Distribution announced the addition of National Cycle to its growing line card.
“National Cycle brings nearly nine decades of innovation, craftsmanship and rider-focused design to Turn 14 Distribution’s Powersports portfolio. It is renowned for its relentless pursuit of innovation and quality,” said James Kramer, divisional purchasing manager at Turn 14 Distribution. “National Cycle’s products not only meet the highest standards of performance but also embody the spirit of the ride, elevating the riding experience for enthusiasts worldwide.”
Founded in Chicago in 1937 as Nation’s Cycle Center by Gordon Willey, National Cycle began with a simple yet ambitious vision: total customer satisfaction. Over the decades, this family-owned company has redefined the motorcycle accessory market, pioneering more innovations and securing more patents for windshield design and production than any other manufacturer in the industry. Today, National Cycle’s windshields and accessories are trusted by riders and revered by leading OEMs, including Harley-Davidson, BMW, Honda, Yamaha and more.
National Cycle’s product lineup reflects an unwavering commitment to the rider’s experience. Its windshields are engineered to enhance comfort, visibility and confidence on the road, while complementary accessories like backrests, luggage racks and fender tips add functionality and style. Designed, engineered and manufactured in the U.S., National Cycle’s products exemplify premium craftsmanship and attention to detail, making them the go-to choice for riders who demand the best.
