The Motorcycle Industry Council (MIC) announced two new members are joining its board of directors. Ashmore Ellis, co-founder and CEO of Babes Ride Out and Babes in the Dirt, and Paul Langley, chairman and CEO of LeMans Corporation, will be joining the MIC Board of Directors in 2025. The MIC also welcomes the return of Tim Calhoun, president of Powersports Pros Consulting.
Jeff Brown of EagleRider, and Marc McAllister of Brooks Stevens, Inc., will be leaving the board when their terms expire in January.
“The industry will face a lot of changes in the next few years with technology, trends and policy, especially as the U.S. ushers in a new administration,” said Derek Brooks, MIC board chairman and motorcycle product line manager at Yamaha Motor Corporation, U.S.A. “There will be much work facing the association, so I am looking forward to working with Ashmore and Paul, who will bring their expertise and fresh perspectives to the board, and to the continued contributions of Tim. I would also like to thank Jeff and Marc for their service to the board.”
“What a privilege,” Ellis said. “I am thrilled to begin my term on the board of directors and look forward to contributing to the success we will have by working together to ensure motorcycling becomes more inclusive and accessible for generations to come. While serving on this board, I hope to set things in motion that will benefit, protect and engage not only a new era of riders but the industry as a whole. Looking forward to what we can accomplish over the next two years that safeguards and uplifts the future of motorcycling.”
“I am excited to get the opportunity to serve on the MIC board, and I look forward to working with the other board members on some of the challenges our industry is facing,” Langley said. “Working for a cause is a great motivation, and I trust my experience, commitment and willingness to collaborate on important issues will benefit the MIC and its industry members during my tenure on the board.”
“It is always an honor to be elected or re-elected by a peer-based vote,” Calhoun said. “I take the role on the MIC board seriously and will continue representing the aftermarket segment of the powersports industry to the best of my ability. These last six years, we have made good strides in improving the value proposition offered to MIC members and continue to face tough regulations and legislatures head-on. I look forward to working hand-in-hand with MIC Chairman Derek Brooks, MIC President and CEO Christy LaCurelle and MIC staff to ensure the aftermarket voice is heard and represented.”
The MIC board includes representation from across powersports. The full board roster for 2025 will be:
- Chairman Derek Brooks, Yamaha Motor Corporation, U.S.A.
- Vice Chair John Hinz, KTM North America, Inc.
- Secretary/Treasurer Jim Woodruff, National Powersport Auctions
- David Baker, BRP
- Tim Calhoun, Powersports Pros Consulting
- Ashmore Ellis, Babes Ride Out and Babes in the Dirt
- Kerry Graeber, Suzuki Motor USA, LLC
- Robin Hartfiel, Dealernews
- Paul Langley, LeMans Corporation
- Erik Larson, Piaggio Group Americas
- Joey Lindahl, Polaris Inc.
- Rod Lopusnak, Triumph Motorcycles America
- Shawn McLean, BMW Motorrad USA
- Bill Savino, American Honda Motor Co., Inc.
- Eric Sievers, Kawasaki Motors Corp., U.S.A.
