READY TO RACE is more than a slogan for KTM. It defines our existence. In competition, there are highs and lows, daring and disappointment, and victory and defeat. 2024 has been a year of conquests but also challenges for the company. Heading into 2025 and the future, there are more jumps, ruts and bumps ahead — but KTM is not letting off the throttle.
2024 has been a remarkable year for KTM, marked by bold innovation, thrilling victories and unwavering customer dedication. While challenges are part of any great journey, KTM sees them as an opportunity to accelerate toward an even brighter future.
It is no secret that KTM AG is navigating a shifting economic landscape. However, as the company’s READY TO RACE mantra suggests, KTM is embracing this moment to realign, refuel and reinvigorate. KTM remains fully committed to delivering exceptional experiences to its current and future customers and will continue to thrill and find its way to the top of the podium again.
Racing is where KTM shows its brand, its engineering and its passion for the chase. KTM started the season with a staggering 341 FIM World Championship titles. The globe-trotting calendars involved more than 1,480 race starts and brought the company 246 podiums and 150 wins across various disciplines. Of course, there were hardships and injuries — these go with the turf — but KTM impressively added 11 more hard-fought titles to the record.
Off the racing line, the KTM brand has also been extremely active this year. The brand unveiled 59 new models, hosted three international media launches with 152 media partners in attendance, successfully pulled off three customer events with 283 participants and returned to EICMA with a massive 1,635-square-meter booth along with 17 new KTM products.
There has been a strong push behind these new motorcycles, as well as efforts to ensure we maintain momentum in the right areas. KTM is applying the same forward-thinking approach during this restructuring phase. The company’s goal over the next 90 days is to stabilize the business while setting the foundation for sustained growth and success.
Throughout this period, KTM guarantees the continuation of motorcycles being delivered through its Authorized KTM Dealer network. The same goes for its spare parts, technical accessories, customer service support and warranties, which remain unchanged, ensuring ongoing and unwavering support throughout this period.
The work and the desire for the latest edgy, extreme and adventurous motorcycles goes on. KTM is preparing the launch of a brace of highly anticipated models, which will be in dealer showrooms in the first quarter of 2025. This again shows KTM’s pledge to remain as one of Europe’s leading motorcycle manufacturers well into the future.
