Yamaha Motor Corporation, U.S.A. will be returning to the Las Vegas Convention Center, Feb. 5-7, for the annual AIMExpo powersports trade show. Yamaha will have some of its newest models on display, and representatives are looking forward to meeting with dealers and industry partners.
“AIMExpo clearly is the best opportunity to meet and greet business partners from all over the country and to help set the stage for a successful selling season for the coming year and beyond,” said Yamaha’s Mike Doughty, general manager sales and dealer network operations. “We’re also eager to show some of our newest street and off-road offerings.”
“As a longtime partner, we appreciate Yamaha’s participation and the value their leadership and presence bring to AIMExpo,” said Cinnamon Kernes, vice president of market expansion at the Motorcycle Industry Council. “Showcasing new products, connecting with dealers ahead of the riding season and taking the opportunity to discuss upcoming initiatives and share corporate values and philosophies is meaningful and necessary for a strong OEM/dealer relationship. As a show designed to allow the industry to make these key connections at the right time of year, Yamaha confirms that events like AIMExpo are more important than ever.”
One of the latest models that Yamaha will be exhibiting is the 2025 YZF-R9.
“It provides supersport levels of performance in an accessible package that caters to riders of all skill levels, and dealerships have already seen strong consumer interest in this all-new model,” Doughty said. “Whether enjoying an exhilarating ride to work or ripping a racetrack, the YZF-R9 plays both roles adeptly all at a very attractive price point. Yamaha dealer representatives will be on hand during the duration of the show to take dealers through all the new features and benefits which will focus on the advanced electronic suite that not only allows adjustments of rider aids systems but also connectivity and personalization.”
Additionally, Yamaha will highlight its off-road prowess with a selection of championship-winning YZ competition motorcycles, updated for 2025, as well as the all-new Wolverine RMAX4 1000 adventure side-by-side. The Wolverine provides off-road capability, versatility and comfort for the recreational side-by-side enthusiast which, as Yamaha says, exemplifies its Kando philosophy of the deep satisfaction and excitement one gets when encountering something of exceptional value, quality and performance.
Yamaha field sales staff will also be on hand throughout the three-day event to discuss the company’s Outdoor Access Initiative focused on preserving and sustaining valuable off-road riding areas throughout the country.
“We look forward to seeing our dealers at this year’s AIMExpo and helping our valued business partners kick-start a terrific 2025 selling season,” Doughty said.
