Over a thousand demo rides, over 50,000 combined attendees and three unforgettable locations! Segway Powersports is celebrating a successful year of demo activations and a fruitful partnership with UTV Takeover, serving as the Official UTV of the 2K24 Tour. Segway Powersports made a strong impact at all three Takeover events held in Coos Bay, Oregon; Winchester Bay, Oregon; and Hurricane, Utah.
Segway Powersports believes that these demo events are crucial for introducing consumers to their expanding product lineup. They provide potential customers with the opportunity to experience the products firsthand in real-world riding conditions at some of the nation’s premier off-road locations.
“Getting people in seats was one of the primary objectives of the Marketing Team for 2024,” said Gabriel Cruz, marketing director of Segway Powersports U.S. “The partnership we formed with UTV Takeover played a crucial role in this effort, allowing new and brand-familiar consumers to experience our innovative product offerings at some of the premier riding destinations across the United States.”
2024 will not mark the end of the Segway Powersports Demos Experience, as the company plans to announce even more locations across the U.S. in 2025.
