On Dec. 2, 2024, the first Can-Am electric motorcycle came off of the assembly line at BRP’s plant in Querétaro, Mexico.
Josee Perreault, chief marketing officer for BRP, said, “Today, we are celebrating the first Can-Am electric motorcycles coming off the assembly line. With this milestone, Can-Am is bringing new energy to the global electric motorcycle market. Built on 80-plus years of powersports ingenuity, these all-new, all-electric bikes are proof once again that innovation is at the core of what we do. Today marks the day we reclaim our two-wheel heritage. Can-Am motorcycles are officially here!”
Denys Lapointe, chief design officer for BRP, added, “It’s great to see the first Can-Am motorcycle roll off the assembly line. We’ve put years of product design, development and engineering into them to optimize the riding and ownership experience. They’re contemporary, technologically advanced, and they’re designed to be simple and fun to ride regardless of your experience. Once behind the handlebars, riders will see that we built these from the ground up with them in mind, from the nimble handling, to the comfort and ergonomy that makes them feel at one with the bikes. Here’s to awakening the energy within every rider!”
Sandy Scullion, president, powersports and marine for BRP, noted, “The first Can-Am electric motorcycle coming off of the assembly line is a huge milestone for BRP as we position ourselves to be a global leader in the electric motorcycle industry. In addition to the incredible riding experience the Can-Am Pulse and Origin offers, one of our core advantages is our extensive global dealer network that will be selling and servicing Can-Am motorcycles. We can’t wait to start getting these bikes in the hands of riders all over the world.”
