Last month, Yamaha Motor Corp., USA hosted a rather impromptu media tour ostensibly to highlight the company’s UTV manufacturing capabilities in its Newnan, Georgia, plant.
You may have already noticed what Polaris has done with its acquisition of one of the most iconic brands in American motorcycling. By nearly all accounts, Indian is BACK, BABY (said with more emphasis if it’s in a George Costanza tone)!
For once, what happens in Las Vegas is not supposed to stay in Vegas, as Suzuki hosted dealers and media at the Hard Rock for Suzuki’s “2015 North American Tour.” Just 547 days after declaring bankruptcy, Suzuki is back and hitting the road with some of its greatest hits – along with introducing a couple
Harley continues to push the boundaries with the rollout of its 2015 model lineup. With the global launch of the Street 750 and Street 500 motorcycles and the electric buzz of Project LiveWire, Harley has unveiled a diverse lineup of motorcycles that have been inspired by customer-led innovation via Project Rushmore. “The broad 2015
A few years ago KYMCO USA’s Director of Marketing Rick Pawelka said that one of the biggest differences between KYMCO and other OEMs of its size was its history. And as the company celebrates its 50th anniversary the statement seems somewhat apropos. With humble beginnings, KYMCO has come a long way in the last half
It was a dream weekend designed to wow dealers. Starting with a trip to the San Diego Supercross, a ribbon cutting at the brand new facility, wining and dining (at a winery, no less) and concluding with a chance to ride the entire 2014 range of new Mattighofen-made Husqvarna models, it really was an opportunity to see history in the making.