The motorcycle Gods are smiling on MV Agusta – and its U.S. subsidiary, MV Agusta USA. MV rose to prominence in the ’50s and ’60s grand prix motorcycle racing era on the back of such legends as Giacomo Agostini, John Surtees and Mike Hailwood. Hoping to recapture some its heritage after tough financial times, the
A Glimpse at What Has Been Released in the Market Thus Far Still just a few months into 2017, numerous OEMs have been announcing new models to the market, and some have even hinted at what’s in store for 2018 models. Excelsior-Henderson Some OEMs such as Excelsior-Henderson are using 2017 to try and make a
CFMOTO Finding Success as a Top Value Brand In a maturing industry like powersports, manufacturers have a tough job trying to find a place in the market. For some, that means always going bigger – a turbocharged 170 horsepower engine today, 190 horsepower tomorrow – for others, 50 years in the industry has gotten customers
Small Bikes and ‘Modern-Retro’ Variants Headline Milan Show Unlike America, new unit sales are up in Europe, with new motorcycle registrations hitting double digits in key markets like Germany and Italy. So it is no surprise that the OEMs all saved some show-stopping models to show off to the more than half million consumers and
Little Bikes, Big Fun [dropcap]I[/dropcap]f you walked the aisles of the American International Motorcycle Expo (AIMExpo) a month ago, you might have spotted Monster Moto exhibiting its mini bikes and go-karts, and were likely transported back to your youth. The company used the tradeshow to introduce itself and new products to the powersports market. However,
[dropcap]L[/dropcap]ike a July 4th fireworks display that builds to a crescendo, it seems as if the OEMs have saved the biggest booms for the end of the year. The 2017 model year had already seen some real sparklers ranging from Kawasaki’s nifty little Z125 Pro all the way up to Ducati’s monstrous Diavel, but the
BRP’s three-pronged strategy for capturing untapped customers Three words summed up Club BRP 2017, BRP’s global dealer meeting held in Orlando in late August: Defiant. Precise. Powerful. While there were many new products and programs presented at the Orange County Convention Center (coincidentally held in the same North Hall that the AIMExpo is occupying in
New Models Aimed Squarely at the Entry-Level Market and Millennials Suzuki decided to crank up the heat for the summer months! In addition to rolling out several new motorcycles and ATVs in June and July, road-going favorites like the GSX-S750 and the redesigned SV650 made big splash, while word of return of the QuadSport Z50
Taking a page from Major League Baseball, Yamaha is busting out its All-Star line-up for 2017 in July.
Starting with the “Bonneville Reborn Tour” spanning North America in the fall of 2015 and rolling through a record sales month in April, Triumph is the top European brand in the U.S. once again.
For those unfamiliar or with only a vague understanding of what an ARGO vehicle is, the company has trademarked XTV (Extreme Terrain Vehicle). An ARGO combines elements of an ATV and UTV to become something completely unique in the powersports world.
So far, 2016 seems to be the year of the musclebike with the XDiavel and Octane getting much of the attention. However, Harley does not intend to let the competition have their way with the market even if the proverbial gauntlet has been thrown by some tough new guys on the block. These are the
