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Polaris Plans to Win with Victory AND Indian

After unveiling the Octane and Stealth Victory motorcycles to dealers and the media, and the Hooligan Indian Scout Sixty, it is clear that Polaris is playing to win with both Indian and Victory this year.

AJP Plants a Stake in U.S. Dirt Bike Market

Offering dealers chance to carry a quality bike at a competitive price point [dropcap]S[/dropcap]cott Armstrong got his start as a small independent dealer in the Northeast that catered to enduro riders and off-road adventurers. His shop sold mostly “exotic” bikes and accessories, but he always wanted to do something on a bigger scale. Then came

Victory Lets the Sparks Fly

The two new concepts from Victory include the “Ignition,” which was unveiled at EICMA in November, and the “Combustion,” which was recently unveiled in New York. The two bikes offer a whole new take on a what a modern muscle bike could be.

Top 5 OEM Updates of 2015

Yamaha Wolverine R-Spec (February issue) Yamaha Motor Corp., USA hosted a rather impromptu media tour in January ostensibly to highlight the company’s UTV manufacturing capabilities in its Newnan, Georgia, plant. It also provided a perfect backdrop to roll out the brand new 2016 Wolverine R-Spec model. Tough to tell which is more impressive! First, a

World Debuts from Orlando

The 2015 American International Motorcycle Expo kicked off in Orlando with some significant global and North American debuts of new motorcycles from some the industry’s top manufacturers. We highlighted a few unveilings here.

Husqvarna 701 Supermoto

The ‘new’ Husqvarna Motorcycles brand has returned to its origins and its iconic blue, yellow and white color-scheme. For 2016, “Husky” has unveiled a new range of motorcycles including its first street bike under its new ownership with KTM – the 701 Supermoto.

The X-Factor: ‘KTM Killer’ Highlights Early Release 2016 Models From Yamaha

Late this month, Yamaha dealers will begin getting delivery of the 2016 YZ250X, the first 2-stroke woods racer Yamaha has offered its dealers since the mid-1990s.

A Sportier Spyder: BRP Busts Out the F3, Reaches Out to New Customers

Street-going snowmobile? Road-bound PWC? It is not a motorcycle and it is not a car, but to more than 100,000 owners, the Can-Am Spyder is a blast.

From Pit Bikes To Sportbikes

If you were a dealer during the past decade, it would have been pretty hard to miss SSR Motorsports – at least if you had any involvement with the pit bike sector of the market.

KYMCO On A Roll

Driven by a 15 year history in the U.S., a comprehensive range of scooters and small displacement motorcycles, cross-pollination with near-enthusiast markets and a dedicated dealer network, KYMCO has carved out a solid market niche in North America.

OEM Update: ‘Made In Italy’

If you sold Ducati’s back in the day, you may have been selling radios, vacuum tubes or electrical devices.

BMW Motorrad’s Strong Start

Up, up, up has been the trend at BMW Motorrad as the German motorcycle manufacturer continues to post record-breaking worldwide sales.