Our latest survey of powersports dealers indicates that the retail sales environment remained weak in November. The general theme in the marketplace is that consumer interest was focused on model year 2016 products with large incentives. While the amount of 2016 units on showroom floors were nearly depleted by month end on many models, we
BRP recently presented a new snowmobile platform and a new engine together for the first time in 20 years during its semi-annual dealer meeting in Dallas. This new platform/engine combination, available on 2017 Summit mountain, MXZ trail performance and Renegade crossover models, pushes the limits of innovation and creativity to unmatched levels.
Polaris Industries Inc. has announced that the responsibilities of retiring Vice President of Snowmobiles and Slingshot, Mike Jonikas, will be divided between two roles. Chris Wolf, currently general manager, Snowmobiles, will be promoted to vice president of that business, and Craig Scanlon will fill the role of vice president, Slingshot.
Arctic Cat held its annual National Sales Meetings in Las Vegas in February. One big message at the NSM was how profitable Arctic Cat accessories, wearables and World Class Store strategies are, and how it also builds and maintains brand allegiance across the entire company spectrum. The big news at the show was how Sheffield