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BRP’s SHOT Engine Start System Earns Edison Award

BRP’s SHOT engine starting system for Ski-Doo snowmobiles won third place in the performance technology category of the 2018 Edison awards.

BRP Takes Home Multiple Red Dot Design Awards

The Red Dot design awards debuted in 1955 to acknowledge cutting-edge products evolving industries and seeking to improve customer experience with emerging tendencies.

Ultimax ATV UA Belts

Each Ultimax belt is designed for its specific application. Specially formulated compounds create a durable and dependable belt that provides optimum performance.

Autolite Powers Success at I-500’s 50th Anniversary Race

Autolite, a global spark plug brand, has announced its three sponsored snowmobiles all finished in the Top 6 at the International 500 Snowmobile Race in Sault Ste. Marie, Michigan. The 2018 I-500 marked the 50th Anniversary of the snowmobile race.

Ski-Doo Announces Two New 2018 Models and Next-Generation Rotax 600R E-TEC Engine

BRP solidifies its leadership position with the introduction of two new Ski-Doo snowmobiles and a next-generation Rotax E-TEC engine.

Polaris Launches Polaris Adventures Ride and Drive Program

Polaris Adventures was created after years of contemplating how to bring safe, memorable, vehicle-based adventures to a broader audience nationally.

Joe Rocket Introduces New SnowGear Line

Joe Rocket brand has announced an all-new SnowGear line featuring a full range of affordable, feature-rich snowmobile apparel.

FLY Snow Ignitor II Heated Glove

The Ignitor glove comes with a 7.4V lithium ion battery and controller with three heat settings and gauntlet adjuster.

Arctic Cat Recalls Snowmobiles For Possible Drive Clutch Failures

The snowmobile drive clutch can fracture and fragments can escape the snowmobile shielding, posing an impact hazard.

Pavement, Powder and Everything in Between

Textron Specialized Vehicles Welcomes Arctic Cat and Outlines the Future Just one day prior to Arctic Cat being bought by Textron Specialized Vehicles, Eric Mercer, the owner of Velocity Powersports in Victoria, Texas, made the tough decision to terminate the Arctic Cat line from his dealership. “If I knew that was going to happen I

BRP Celebrates 50th Anniversary of Lynx Snowmobiles and Unveils 2018 Lineup

BRP has unveiled its 2018 Lynx lineup. The 2018 Lynx snowmobile lineup is the 50th model year created by Lynx and is introducing the new Radien platform, the next generation of Rotax 850 E-TEC engine and the ultra-lightweight E-TEC engine starting system, SHOT.

2018 Polaris Snowmobile and Timbersled Lineup

Polaris has announced its 2018 model lineup featuring purpose-built snowmobile models built on the innovative AXYS platform. The company also is redefining the snow bike market with the introduction the all-new Timbersled ARO platform.