Making sales come a little easier in a perceived commodity-based industry can be a struggle. Yet, I am a firm believer that anyone can be sold on any given day with the right person delivering the right message.
When it comes to purchasing a powersports vehicle, protection is the most valuable asset in order to keep your client’s new addition in its original condition. As a dealer, we know you want to make sure your customers are equipped with the latest and greatest in terms of maintenance packages and service contracts.
Let’s discuss some resultant costs of putting off customer data management improvements, including longer setup times, missed opportunistic sales and being less equipped to develop sales and marketing strategies down the road.
McGraw Powersports’ ESC for snowmobiles provides coverage for major features of the sled, including the engine, transmission, primary drive system, electrical and cooling components, brakes, seals and gaskets, steering, and fuel and oil systems.
We talk about technology, automation and especially artificial intelligence (AI) like it’s scary. It’s not. Adopting an AI-based CXM has allowed us to do far more with far less.
This year, the Leadership Plus Track has six different segments over two days (Sept. 26 and 27). These sessions include a training and gross profit seminar presented by Sam Dantzler.
The trails are calling this fall, and if you want to get a head start on riding, you’d better have your machine’s ignition at the ready. A good place to start is making sure your all-terrain vehicle’s ignition system is in working condition. ATV owners are rightfully conscious about maintenance, but there are still aspects
Suppliers are critical to profits in the powersports market; many of them are very much at the heart of our dealership’s processes and activities.
As the technology on recreational vehicles grows more complex, components become more complicated to fix. When customers buy a new vehicle, they may not anticipate the high cost of maintenance and repair.
At the McGraw Powersports offices in Anaheim, CA, two vintage bikes remain prominently on display, ready to greet visitors and familiar faces alike.
When choosing which tires to stock in your dealership, you want to choose items that will be valuable to not only your shop but to your customers as well. From puncture protection, durability, straight line acceleration and traction, tire manufacturers are working behind the scenes to test out different compounds to create a balance that
Utility Task Vehicles have become much more popular between avid powersport riders and new users, therefore creating one of the most rapidly growing powersport sectors.
