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Outdoor Fun Means Growth for HISUN

The company’s sights are set on expanding domestic operations and manufacturing.

HISUN
Open Letter to the Industry From Some of the Legends Who Helped Build It

Motorcycling has been good to us. We are fortunate to have built our careers in the best industry in the world. Collectively, we have more than 400 years in the industry. We’ve seen great innovation in new models bringing about tremendous performance enhancements and safety and convenience features. We’ve witnessed talented riders rise up through

ATV/UTV Market Segments: Why They Matter

No matter what your source, no matter what industry profile you read, it’s no secret that the ATV/UTV market is hot. As with other industries during this unprecedented time, supply chain shortages have hampered production to a certain point, but most OEMs have done an exceptional job of making adjustments to work through it. As

Meet the Team: Q&A With New Hisun Hires

Hisun has been on an upward trajectory lately as the company retools for the future. To that end, the company recently brought on some industry veterans to fill key positions as it gears up for growth. We asked the team members what brought them to Hisun and what they liked most about their new environment. 

Off-Road Profitability: Selling the Right Vehicles Leads to High Margins

There are several factors to consider before adding an OEM to your dealership. Will the company have inventory, with a model mix that’s in demand? Are the vehicles competitively priced?

Adapting to the Unknown Builds OEM Success

More people than ever before are flocking to HISUN dealers throughout the country and they certainly like what they see.

Pandemic Propels OEM Growth

HISUN had its foot on the gas, prepared to take on the challenges that this year created, ultimately moving the company further into their growth strategy at an accelerated rate.

Taiwan Excellence Scooter Industry Showcase

Mr. Wang introduced four companies presenting in the live stream, all of whom are recipients of the Taiwan Excellence Awards.

Picture Perfect: Driving Leads with High-Quality Content

Statistically, powersports buyers spend hours researching a vehicle online before they ever step foot into a dealership. According to a study performed by Cox Automotive, 90% of individuals surveyed considered photos to be extremely important in the decision-making process of purchasing a vehicle. Expectations are high among online shoppers, with a desire to see much

Keeping Your Digital Dealership Open

In some states, dealerships are closed because they are “non-essential” businesses. So, it only makes sense that you look to change how you currently do business and focus more on your digital storefront.

It’s Hard to Dig the Well When You Are Already Thirsty

While I believe this economic downturn will not be as severe as 2008 for a lot of reasons and, even though it will be a much shorter recovery, we will have a downturn none the less.

Digital Marketing Programs Connect Dealers to Customers

According to Facebook, there are over 2.37 billion monthly active users on their social media platform alone. With the touch of a button, you have the ability to reach your customers and gain new ones. Statistics show that your dealership might already have an active social media page, but are you using social media to