A Celebration of Unity Through Motorcycling

Drawing a diverse group of motorcyclists for the first time in the U.S., “Split Chain” was more than just a ride; it was a testament to the thriving community of independent women who find liberation and camaraderie on two wheels — which happened to be a fleet of powerful Moto Guzzi machines including the V100 Mandello, V85 TT and V. This unique event brought together inspiring women riders from across the U.S. and France to celebrate their passion for good times, beautiful roads and unforgettable memories while blending cultures and native languages.

The five women who were part of the amazing Split Chain adventure were:

• Los Angeles, California: Ananda Cuitinho — @anandanineone
• Asheville, North Carolina: Nine Buitrago — @nina_burrito
• France: @lucielebrn, @evaaaspm, @clara_cto

A Route Built for Dreamers

With its iconic coastal views, rugged desert stretches and idyllic canyons, Southern California offered a dreamlike backdrop and aligned with Eudoxie’s rebellious and trailblazing ethos, inspired participants to push boundaries, embrace individuality and carve their own paths. The collaboration with Moto Guzzi, a brand synonymous with independence, touring, heritage and origins, made this celebration even more special, reinforcing the spirit of partnership that fuels the motorcycling world. Together, they created an experience that highlighted not only the ability to explore and enjoy life with motorcycles, but also the strength and diversity of those who ride them.

“Split Chain” is a reminder of the limitless adventures waiting just beyond the horizon and the extraordinary bond shared by women who dare to chase them. This event wasn’t just about the destination— it was about the journey, the people and the roaring engines that brought them together.

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This alliance will introduce a cutting-edge captive finance solution designed to offer dealers customized financing options and provide consumers with an exceptional purchasing experience. Leveraging the latest technologies and tools, this innovative solution aims to streamline the financing process and enhance customer satisfaction.

Scheduled to launch in 2025, the initiative will begin with select dealers in a limited number of states, with a plan to achieve nationwide presence gradually. This strategic rollout will ensure smooth implementation and broad dissemination of the advanced finance solutions over time.

“A captive retail finance company is an exciting new tool that will help our dealers expand their business, grow future retail sales and have a positive impact on our customers’ brand experience, ultimately contributing directly to the success of Kawasaki,” said Anthony Kestler, vice president of marketing and sales.

The new captive finance solution will be rolled out in conjunction with existing retail finance partnerships, ensuring an effective transition for Kawasaki Dealers in 2025. 

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Turn 14 Distribution has added Wille & Max to its line card, widening its selection of motorcycle luggage.

“Willie & Max is a staple in the V-twin community and caters directly to riders looking for a perfect blend of function and form,” said James Kramer, divisional purchasing manager at Turn 14 Distribution. “Combining its long-standing tradition of American manufacturing with quality synthetic and genuine leather, Willie & Max’s luggage lineup gives riders a wide selection of options that’s designed for the long road ahead.”

Tracing its roots back to 1972, Willie & Max continues its passion for delivering quality, hand-crafted leather goods and upholding its tradition of American manufacturing. Still proudly handcrafted in Manitowoc, Wisconsin, Willie & Max offers a wide range of genuine and synthetic leather bags and cases offering added practicality that’s built to last. With equal parts of steel, leather and labor, Willie & Max has earned its reputation as an authentic American riding brand.

Turn 14 Distribution Adds Matrix Concepts

Turn 14 Distribution announced the addition of Matrix Concepts to its growing powersports line card. “Matrix Concepts is a well-known and highly respected brand in the off-road community,” said James Kramer, divisional purchasing manager at Turn 14 Distribution. “The addition of Matrix Concepts solidifies our dedication to the powersports industry and provides our dealers with another trusted option for their customers’ off-road needs.”

Since its inception in 2009 as a college project by brothers Chadd and Cameron Cole, Matrix Concepts has revolutionized traditional Powersports products. By combining lightweight, high-strength materials with innovative features, the brand has elevated items like composite stands, loading ramps, tie-downs, utility cans and motorcycle work mats. Riders and teams worldwide value Matrix Concepts for its performance-focused designs, functionality and sleek, professional appearance at the track.

Matrix Concepts works closely with top riders and mechanics, including motocross legend Bob Hannah, and counts the world’s top 22 racing teams among its endorsers. With over 1,000 part numbers distributed in more than 50 countries, Matrix Concepts has become a cornerstone of the off-road racing community. The brand’s personalized options, competitive pricing and dedication to rider satisfaction continue to set it apart in the market. With distribution facilities in Valencia, California, and Vancouver, British Columbia, Matrix Concepts remains a trusted name for garage and track essentials.

“Matrix Concepts has always been about innovating everyday products for off-road enthusiasts,” added Kramer. “We’re excited to bring these unique and functional solutions to our dealer network and help riders everywhere enhance their racing and riding experience.”

Turn 14 Distribution Adds Nuetech

Turn 14 Distribution has partnered with Nuetech to bring customers an expanded selection of off-road riding products.

“Nuetech’s innovative products, like the Tubliss system and Nitromousse, align perfectly with our commitment to offering top-tier solutions to our customers,” said Alex Lesslie, divisional purchasing manager at Turn 14 Distribution. “We are excited about this partnership because it allows us to provide the off-road community with cutting-edge technology and unmatched performance.”

Nuetech revolutionized the tire industry with its innovative designs and advanced technologies for off-road riding. The company introduced the Tubliss system, which eliminated the need for traditional inner tubes, offering riders improved performance and durability. This system has been particularly popular among off-road enthusiasts and professional racers alike. Over the years, Nuetech has continually pushed the boundaries of tire technology, earning a reputation for reliability and state-of-the-art solutions.

In addition to the Tubliss system, Nuetech developed the Nitromousse, providing a high-performance alternative to traditional foam inserts. Today, Nuetech remains a leader in the industry, dedicated to enhancing the riding experience through ongoing innovation and excellence. The company’s extensive R&D, attention to quality control and commitment to customer service are the cornerstones of its operations. Whether for a top professional racer or a recreational rider, Nuetech strives to make the riding experience more enjoyable with the best products available.

Turn 14 Distribution Adds New Rage Cycles 

Turn 14 Distribution has added New Rage Cycles to its line card, widening its selection of powersports parts.

“New Rage Cycles has built a reputation for delivering high-quality, custom aftermarket motorcycle accessories that riders love,” said James Kramer, divisional purchasing manager at Turn 14 Distribution. “Their model-specific designs, quick delivery times and commitment to excellence make them a perfect addition to our lineup. This partnership allows us to serve our dealers better and meet the growing demand for premium motorcycle accessories.”

Since 2013, New Rage Cycles has been the top choice for riders looking for quality components to enhance their bikes’ look and riding experience. With owners Andy and Justin’s combined 30 years of experience in design and product development, New Rage Cycles quickly became renowned for its precision-engineered LED turn signals, fender eliminator kits and license plate relocation kits that are tailor-made for a wide range of motorcycles. New Rage Cycles continues to blend cutting-edge technology with stylish design to enhance both the form and function across the motorcycle spectrum. New Rage Cycles continues to be a trusted choice for riders seeking high-quality, easy-to-install upgrades that deliver a bold, custom look.

Turn 14 Distribution Adds Dowco Powersports

Turn 14 Distribution has added Dowco Powersports to its line card, widening its selection of powersport protection accessories.

“For nearly 50 years, Dowco has been a staple in the powersports segment, providing top-tier covers for a wide range of enthusiasts,” said James Kramer, divisional purchasing manager at Turn 14 Distribution. “With offerings in all shapes and sizes to fit motorcycles, ATVs and UTVs, Dowco delivers protection from the elements across the powersports spectrum. In addition, Dowco continues to add improvements to their products, including options for securing the covers and accessing key areas of the bike without removing the entire cover, making their products stand above their competition.”

Emerging in the powersports scene in 1977, Dowco traces its roots back to 1922 as the Dow Awning and Tent Company. With long-standing expertise in heavy-duty textile production, Dowco Powersports delivers a premium level of protection for powersports vehicles, from scooters to UTVs and everything in between. This obsession with protection, quality and dedication to its customer base solidifies Dowco Powersports as the ideal choice in powersports covers.

Turn 14 Distribution Adds National Cycle

Turn 14 Distribution announced the addition of National Cycle to its growing line card.

“National Cycle brings nearly nine decades of innovation, craftsmanship and rider-focused design to Turn 14 Distribution’s Powersports portfolio. It is renowned for its relentless pursuit of innovation and quality,” said James Kramer, divisional purchasing manager at Turn 14 Distribution. “National Cycle’s products not only meet the highest standards of performance but also embody the spirit of the ride, elevating the riding experience for enthusiasts worldwide.”

Founded in Chicago in 1937 as Nation’s Cycle Center by Gordon Willey, National Cycle began with a simple yet ambitious vision: total customer satisfaction. Over the decades, this family-owned company has redefined the motorcycle accessory market, pioneering more innovations and securing more patents for windshield design and production than any other manufacturer in the industry. Today, National Cycle’s windshields and accessories are trusted by riders and revered by leading OEMs, including Harley-Davidson, BMW, Honda, Yamaha and more.

National Cycle’s product lineup reflects an unwavering commitment to the rider’s experience. Its windshields are engineered to enhance comfort, visibility and confidence on the road, while complementary accessories like backrests, luggage racks and fender tips add functionality and style. Designed, engineered and manufactured in the U.S., National Cycle’s products exemplify premium craftsmanship and attention to detail, making them the go-to choice for riders who demand the best.

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Jeff Brown of EagleRider, and Marc McAllister of Brooks Stevens, Inc., will be leaving the board when their terms expire in January.

“The industry will face a lot of changes in the next few years with technology, trends and policy, especially as the U.S. ushers in a new administration,” said Derek Brooks, MIC board chairman and motorcycle product line manager at Yamaha Motor Corporation, U.S.A. “There will be much work facing the association, so I am looking forward to working with Ashmore and Paul, who will bring their expertise and fresh perspectives to the board, and to the continued contributions of Tim. I would also like to thank Jeff and Marc for their service to the board.”

“What a privilege,” Ellis said. “I am thrilled to begin my term on the board of directors and look forward to contributing to the success we will have by working together to ensure motorcycling becomes more inclusive and accessible for generations to come. While serving on this board, I hope to set things in motion that will benefit, protect and engage not only a new era of riders but the industry as a whole. Looking forward to what we can accomplish over the next two years that safeguards and uplifts the future of motorcycling.”

“I am excited to get the opportunity to serve on the MIC board, and I look forward to working with the other board members on some of the challenges our industry is facing,” Langley said. “Working for a cause is a great motivation, and I trust my experience, commitment and willingness to collaborate on important issues will benefit the MIC and its industry members during my tenure on the board.”

“It is always an honor to be elected or re-elected by a peer-based vote,” Calhoun said. “I take the role on the MIC board seriously and will continue representing the aftermarket segment of the powersports industry to the best of my ability. These last six years, we have made good strides in improving the value proposition offered to MIC members and continue to face tough regulations and legislatures head-on. I look forward to working hand-in-hand with MIC Chairman Derek Brooks, MIC President and CEO Christy LaCurelle and MIC staff to ensure the aftermarket voice is heard and represented.”

The MIC board includes representation from across powersports. The full board roster for 2025 will be:

• Chairman Derek Brooks, Yamaha Motor Corporation, U.S.A.
• Vice Chair John Hinz, KTM North America, Inc.
• Secretary/Treasurer Jim Woodruff, National Powersport Auctions
• David Baker, BRP
• Tim Calhoun, Powersports Pros Consulting
• Ashmore Ellis, Babes Ride Out and Babes in the Dirt
• Kerry Graeber, Suzuki Motor USA, LLC
• Robin Hartfiel, Dealernews
• Paul Langley, LeMans Corporation
• Erik Larson, Piaggio Group Americas
• Joey Lindahl, Polaris Inc.
• Rod Lopusnak, Triumph Motorcycles America
• Shawn McLean, BMW Motorrad USA
• Bill Savino, American Honda Motor Co., Inc.
• Eric Sievers, Kawasaki Motors Corp., U.S.A.

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Segway Powersports believes that these demo events are crucial for introducing consumers to their expanding product lineup. They provide potential customers with the opportunity to experience the products firsthand in real-world riding conditions at some of the nation’s premier off-road locations.

“Getting people in seats was one of the primary objectives of the Marketing Team for 2024,” said Gabriel Cruz, marketing director of Segway Powersports U.S. “The partnership we formed with UTV Takeover played a crucial role in this effort, allowing new and brand-familiar consumers to experience our innovative product offerings at some of the premier riding destinations across the United States.”

2024 will not mark the end of the Segway Powersports Demos Experience, as the company plans to announce even more locations across the U.S. in 2025. 

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The Mule PRO-DXT is ready for any job with a 993cc three-cylinder diesel engine with speed-sensitive electronic power steering and independent front and rear suspension, making it the ideal machine for the first responders in rural areas of North Carolina. The MULE PRO-DXT also features Kawasaki’s Trans Cab system, allowing for either three- or six-passenger seating and a large durable steel cargo bed and one-ton towing capacity. Combining versatility and hardworking performance allows the MULE PRO-DXT become a welcomed addition to any fire and rescue fleet when serving the Western North Carolina area as it recovers from Hurricane Helene.

“We’re proud to support the local fire and rescue agencies and contribute to the ongoing clean up following the devastating storm,” said Anthony Kestler, vice president of sales and marketing at Kawasaki Motors Corp., U.S.A. “We have partnered with four hard-working local agencies that are making a difference in their community with our great Kawasaki products.”

The new MULE PRO side-by-sides will be put to use right away by Gerton Fire & Rescue, Bat Cave VFD, Riceville VFD and Reems Creek VFD to help their communities recover from the tragic damage caused by the recent hurricane.

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“Yamaha compliments our current business very well. Until now, we did not offer a metric motorcycle for all levels of riders’ abilities,” said Haider Saba, co-founder, iMotorsports. “Yamaha consistently offers the best products and continues to drive innovation forward. Yamaha has been underserved in the Chicago market for over 15 years and we’re ready to move the brand forward in this market.”

“We are very happy to have iMotorsports join our Yamaha Team of dealerships as one of our official Motorsports Dealers now representing the greater Chicago area,” said Tracy Simmons, regional manager for Yamaha’s north region. “Yamaha’s diverse line of motorsports products are known for both performance and reliability. We know that iMotorsports will help to ensure our customers enjoy many new lifetime experiences on their new Yamaha motorcycle and scooter products.”

The new Yamaha product line is available for purchase now at iMotorsports’ Chicago dealership in Elmhurst, Illinois, where Indian Motorcycles, Polaris Slingshots, Can-Am On- and Off-Road vehicles, and Sea-Doo watercraft are also sold. 

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“We opened Dainese Orange County with a mission to bring innovative products and enhance rider safety within one of the most vibrant and diverse riding communities in the country,” said Louis Ortega of Dainese North America. “Twenty years later, it’s amazing to see how we’ve grown from serving the Southern California riders at one location to expanding our commitment across 13 stores in North America while staying true to our passion for innovation and protection.”

Dainese has carefully selected key markets across North America for its flagship stores, establishing a strong presence in major cities like New York City, San Francisco, Chicago, Los Angeles, Miami and Austin. Each store offers customers a premium shopping experience with access to Dainese’s cutting-edge protective gear, expert staff and an unwavering commitment to rider safety. Globally, Dainese now boasts 45 locations, serving as a trusted name for dynamic sports enthusiasts around the world and cementing its reputation as a leader in motorsports protection.

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The company is also implementing a new sales model for its e-bikes supporting independent dealers rather than selling direct-to-consumer or through major retail chains and websites as it does with its other product offerings.

“We’re committed to entering the e-bike market in a big way and doing it right,” said Nick Howe, head of e-bike. “This means doing something new and different with both our products and our sales model. We see an opportunity to redefine the e-bike and micromobility product categories and return to a true dealer-centric sales model in the process.”

Howe, who joined Segway in the summer of 2024 and was tasked with building out the division, has more than 25 years of experience in the bike industry, including as the executive director of Orbea and global brand director of Trek and has owned and operated several bike shops in Colorado. 

“Segway recognized that the bike industry is a different animal,” he said. “And senior leadership knew that we were going to need a talented team with experience in that world to be as successful with e-bikes as we are with our other product lines.”

Leadership

Howe tapped Heather Henderson as senior brand manager and Sophie Eaton as sales operations director. Henderson’s resume includes senior product manager and marketing roles at Trek, Cannondale and Cervélo Cycles, and she has also owned and operated her own bike shop. Eaton has senior sales experience with HLC, Cinelli Bicycles, Giant Bicycle and Clif Bar. 

Dealer Model

For its new e-bike division, Segway aims to grow a national dealer network in the U.S. The brand will be focusing on independent bicycle dealers (IBDs), electric bicycle dealers (EBDs) and what it is calling “other bicycle dealers” — shops that may not be bike-specific, but are a good fit for its e-bikes such as motorcycle, powersports and outdoor retailers. In addition to purchasing directly through dealers, customers will be able to buy e-bikes on Segway’s website and have them shipped to a local dealer of their choice. Receiving dealers will still earn margin on these “online to offline” purchases.

“These are awesome machines,” said Howe. “But they’re also very sophisticated and technical. We want to ensure the customer has the best experience possible, and that means professional assembly and service. It also gives us a great opportunity to support the dealers who are the backbone of the bicycle industry.”

Dealer App and Support

Howe promises competitive retail pricing, industry-leading margins and exceptional retailer access to parts, service and support to help achieve the latter. That access includes Segway’s new Xchange app which will be available on Apple’s App Store and Google Play. The Xchange app is a user-friendly, all-in-one mobile version of the Segway dealer portal designed to help retailers easily manage inventory, orders, warranties, test rides, service and more. Managers and employees can access their store functions through admin and employee logins from individual mobile devices seamlessly from any location.

Sales Team

Segway has already begun signing up core dealers in key regions across the U.S. with the goal of establishing a national network by early 2025, with further growth to follow. In order to accomplish that goal, Howe and Eaton have assembled a national sales team with extensive bike-industry experience.  

Christopher Rubin serves as U.S. inside sales manager. U.S. regional sales managers include Gavin Hayes, Chandler Head, Paul Middleton, David Bell and CJ Bradbury. 

Interested dealers can contact salesteam.ebike@segway.com.

Also joining Segway’s U.S. e-bike team are Erica Boyd as dealer support manager, Sarah Courtney as senior product manager, Suzy Sommer as digital marketing manager and Nate Werner as retail marketing manager.

Product Overview

Segway’s first two e-bikes will feature what the brand calls the “Segway Intelligent Ride System,” which promises industry-leading technology that the company says has more in common with modern cars than other e-bikes. 

“In many ways, we’re a technology company first,” said Howe. “Product conversations start with discussions of ‘tech stacks’ and expand from there. We are using our technology to create a more seamless user experience much like what has been done with automobiles.”

In addition to advanced smart tech and features, the company says to expect category-leading safety and performance; its Xyber will be capable of more than 100 miles of range on a single charge in its dual-battery configuration, and the Xafari will be able to go 88 miles before needing to be plugged in.

Howe added, “These are two incredible, yet very different, bikes, and this is only the beginning. We can’t wait to show you what else we have in store for 2025 and beyond.” 

Full specs, details and pricing for the Xyber and Xafari will be announced during CES 2025. Pre-orders open here and through select dealers on Jan. 7, 2025, with expected Q1 delivery.

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“AIMExpo clearly is the best opportunity to meet and greet business partners from all over the country and to help set the stage for a successful selling season for the coming year and beyond,” said Yamaha’s Mike Doughty, general manager sales and dealer network operations. “We’re also eager to show some of our newest street and off-road offerings.”

“As a longtime partner, we appreciate Yamaha’s participation and the value their leadership and presence bring to AIMExpo,” said Cinnamon Kernes, vice president of market expansion at the Motorcycle Industry Council. “Showcasing new products, connecting with dealers ahead of the riding season and taking the opportunity to discuss upcoming initiatives and share corporate values and philosophies is meaningful and necessary for a strong OEM/dealer relationship. As a show designed to allow the industry to make these key connections at the right time of year, Yamaha confirms that events like AIMExpo are more important than ever.”

One of the latest models that Yamaha will be exhibiting is the 2025 YZF-R9.

“It provides supersport levels of performance in an accessible package that caters to riders of all skill levels, and dealerships have already seen strong consumer interest in this all-new model,” Doughty said. “Whether enjoying an exhilarating ride to work or ripping a racetrack, the YZF-R9 plays both roles adeptly all at a very attractive price point. Yamaha dealer representatives will be on hand during the duration of the show to take dealers through all the new features and benefits which will focus on the advanced electronic suite that not only allows adjustments of rider aids systems but also connectivity and personalization.”

Additionally, Yamaha will highlight its off-road prowess with a selection of championship-winning YZ competition motorcycles, updated for 2025, as well as the all-new Wolverine RMAX4 1000 adventure side-by-side. The Wolverine provides off-road capability, versatility and comfort for the recreational side-by-side enthusiast which, as Yamaha says, exemplifies its Kando philosophy of the deep satisfaction and excitement one gets when encountering something of exceptional value, quality and performance.

Yamaha field sales staff will also be on hand throughout the three-day event to discuss the company’s Outdoor Access Initiative focused on preserving and sustaining valuable off-road riding areas throughout the country.

“We look forward to seeing our dealers at this year’s AIMExpo and helping our valued business partners kick-start a terrific 2025 selling season,” Doughty said.

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