“REV’IT! is proud to be a technical partner with Krämer Motorcycles USA for the inaugural Talent Cup season and to return to the MotoAmerica paddock with our trackside support staff,” said Paolo Bacchiarello, president of REV’IT! Sport USA. “We will be supporting the Talent Cup riders with our REV’IT! TAILORTECH quality, innovation and meticulous craftsmanship. Together, REV’IT! and Krämer Motorcycles aim to elevate the riding experience by delivering unparalleled engineering excellence.”

The first benefit for future Talent Cup riders will be available at the MotoAmerica round at New Jersey Motorsports Park. All riders in the MotoAmerica paddock are invited to get a free measurement for a custom-made REV’IT! TAILORTECH racing suit.

Riders participating in the 2025 MotoAmerica Talent Cup season will receive a 20% discount on any custom REV’IT! TAILORTECH suit purchase. They will also benefit from the trackside support that REV’IT! will offer throughout the 2025 season.

The measuring event will take place during the following times at the Krämer/REV’IT! paddock space at New Jersey Motorsports Park:

Dates and Times

• Friday, September 27, 2024, 9 a.m.-5 p.m.
• Saturday, September 28, 2024, 9 a.m.-5 p.m.
• Sunday, September 29, 2024, 9 a.m.-5 p.m.

MotoAmerica Talent Cup riders who race in REV’IT! suits will also be eligible for a $5,000 contingency program from REV’IT! during the 2025 season. This program will culminate with the opportunity to earn a factory contract with the brand. More details on these offers will be released in the coming weeks.

“The MotoAmerica Talent Cup is all about investing early in the careers of our fastest young racers by providing them with purpose-built racing motorcycles and a clear ‘Road to MotoGP’ pathway,” said Jensen Beeler, CEO of Krämer Motorcycles USA. “This means that we also have to protect that investment by giving Talent Cup racers the best riding gear available on the market with the latest technology. Therefore, having the support of REV’IT! in the Talent Cup is critical to the success of this program and helps ensure that these young racers stay healthy and have long, successful careers, which is a core goal of Krämer Motorcycles.”

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• Dual-density EPS impact liner for superior energy management
• Compression gasket that integrates with race collar/neck brace
• Specifically engineered polycarbonate impact shell
• Max airflow intake/exhaust system for superior ventilation and comfort
• Removable, washable, moisture-wicking, anti-microbial liner
• Eject compatible
• 1,580-gram weight
• Meets ECE 22.05 and/or DOT certifications.

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The KB43VER Limited Edition Helmet design, a project that Ken originally started with 509 in 2022, is featured on 509’s best-selling mountain-style helmet, the Altitude 2.0.

Key features include:

• Lightweight: Found to be less cumbersome during prolonged use.
• Airflow control vents: Designed to promote body temperature regulation and sweat evaporation.
• Fidlock chinstrap: Designed for easy one-handed operation, allowing riders to quickly and securely fasten or release their helmet, even while wearing gloves.
• DOT/ECE USA certification: The rigorous standard for helmet safety and protection.

“Ken’s innovative thinking led to the concept that has now transformed into the remarkable design we have today,” said Alicia Anderson, managing director at 509. “Working with Ken’s family and 43i on this project is an honor. We are proud of how this effort inspires the next generation of riders through fresh design and 43i carrying on Ken’s legacy through giving back to action sports, motorsports and the creative arts.”

Going Beyond Business

Ken was a professional rally driver, business visionary and motorsports legend who held many passions in the powersports industry – including snowmobiling. Ken and 509 were partnering on the development of the KB43VER Altitude 2.0 Limited-Edition Helmet and finalizing design just months before his passing in 2023.

Plans to launch the KB43VER Altitude 2.0 Limited-Edition Helmet resumed in 2024 with the Block family’s decision to connect his visionary projects with the social good he created through 43i. A portion of the sales from the helmet will go to 43i’s youth programs, including Project Brain Bucket. This program aims to promote helmet safety among young riders.

“Ken was really excited about this project, giving people the chance to have a helmet with a design that he worked on. It’s cool that we’re able to carry forward his vision with this helmet while supporting 43i’s Project Brain Bucket too,” said Lucy Block, Ken’s wife, pro rally driver and Block House Racing principal.

The helmet is available for purchase at select dealerships and on Ride509.com.

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Since 1959, Simpson has been trusted by racers and enthusiasts alike to bring premium protection and performance to the helmets they rely on for safe and fun adventures on and off-road. The strategic redesign of the Devil Ray 3.0 and Desert Devil 3.0 helmets is another example of how Holley Performance Brands is building on its legacy and delivering high-performance solutions that meet the needs of customers across its key consumer vertical groupings, including Safety and Racing as well as Modern Truck and Off-Road. 

The Devil Ray 3.0 helmet is for enthusiasts seeking a custom fit and enhanced comfort during long races, while the Desert Devil 3.0 caters to enthusiasts venturing into off-road terrain, helping them conquer the most challenging desert and dirt environments. The Devil Ray and Desert Devil 3.0 helmets are designed to be the go-to helmets across a wide range of platforms and are crafted to withstand the toughest elements on and off the track. 

“Helmets make up the largest segment of the global automotive safety market today. Customers are looking for best-in-class solutions for their performance and racing needs and the Simpson Devil Ray 3.0 and Desert Devil 3.0 deliver that along with great styling,” said Jordon Musser, senior vice president of safety and racing, Holley Performance Brands. “Our designers and engineers are listening to customers to create products like the improved Devil Ray line that continue to advance Simpson and push the brand to the forefront of auto performance safety for all enthusiasts.”

Both helmets are available in either carbon or composite variations and drivers can pick from four color options, including matte black, black, white or carbon fiber. The helmets boast improved aerodynamics, redesigned ventilation and better accessory integration.

Additional enhanced features for each helmet include:

• Devil Ray 3.0:
  • Enhanced interior design for improved comfort during long races
  • Increased ventilation for optimal airflow
  • Snell certified.
• Desert Devil 3.0: 
  • Pre-installed radio, top air system and neck skirt for dust protection in the toughest environments
  • Top air system for optimal ventilation 
  • Enhanced interior design tailored for desert and dirt environments.

For more information on how to purchase the Devil Ray 3.0 and Desert Devil 3.0 helmets, click here.

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The Winter 2025 Collection brings a range of new products to elevate the industry standards. Highlights from this collection include:

• New Tactical 3.0 Open Face Helmet: 509 breaks through industry boundaries with the launch of its first-ever open-face helmet designed for seamless communication integration. The upgraded Tactical 3.0 helmet is available in three specialized versions for trail, mountain and youth riders. This new 509 helmet option joins the ranks of the brand’s communication-friendly helmets like the Delta V Commander, offering riders a fresh open-face style packed with all the features riders know and love and now the option to add communication capabilities.
• New 509 Universal Communication System (UCS) Spirit x Cardo Module: Safety on the snow is paramount, and the all-new 509 UCS Spirit Module by Cardo is designed to be compatible with Tactical 3.0, helmets offering seamless communication between riders. Now it’s possible to chat directly through the helmet using a two-way Bluetooth intercom that spans 400 meters (0.25 miles). Compatible with 509’s Tactical 3.0 MTN Helmet and Ox Bow Bluetooth radio, the module extends communication reach to enhance riding safety in the mountains. The 509 UCS Spirit Module makes it possible to stay connected, offering seasoned and rookie riders peace of mind throughout the adventure.
• New Saber Boot: 509 introduces the trail-tested Saber Single Boa Boot. This stylish boot comes with a maxed-out 1,000 grams of Primaloft insulation that sets the standard for boot insulation. What’s more, the thermal footbed insert provides superior cold-proofing technology. The Saber boot allows riders to maintain optimal warmth and comfort to ride through winter cold snaps.
• Fan favorite Ignite Heated Jacket gets a thermal technology upgrade: Get heat on demand with 509’s heated Ignite Jacket, now with industry-leading clim8 intelligent heating technology. The built-in clim8 technology monitors temperature and automatically adjusts for optimal comfort for pre-ride prep or extra mid-layer warmth.

“The Winter 2025 Collection represents another leap forward in meeting the diverse needs of both mountain and trail snow riders,” said Alicia Anderson, managing director. “This collection is more than just gear; it’s a testament to our dedication to the riding community and our passion for adventure.” 

The 509 Winter 2025 Collection is now available at authorized 509 dealers and online at Ride509.com.

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Following the pattern of the vintage jacket worn by the Vandals motorcycle club leader Johnny and sourcing 1950s style Conmar chain pull zippers, Schott NYC interpreted the jacket in a soft, yet heavyweight, pebbled cowhide. Staying authentic to the period of the film, the jacket has a cropped length of 24 inches, an iridescent burgundy lining and a striking D-pocket configuration that mirrors the first Perfecto motorcycle jacket designed by Irving Schott in 1928. The most unique elements are on the back with a hidden belt channel, side pleats and a western inspired “V” top yoke.

“From the moment I started researching for the film, Schott was front and center,” said Erin Benach, costume designer for “The Bikeriders.” “It’s exciting when an American brand that has been around since the teens is still in existence and even more exciting when the quality is still there. Motorcycle enthusiasts know their history, they know the brands that were legitimate and they know when you’ve done it right.”

“Four generations of my family have been making motorcycle jackets by hand in the USA since the 1920s,” said Jason Schott, chief operating officer and fourth generation family member at SchottNYC. “We’ve been in some of the most iconic American biker films and are honored to be featured in The Bikeriders. Using inspiration from our archives and our turn of the century machines, we created a timeless classic that feels true to the period of the 1960s, but yet modern to be worn today.”

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Shortly after the introduction of the new line of riding gear, the River Road brand was acquired by Turn 14 Distribution. Turn 14 Distribution systems use the high standards of the automotive aftermarket (ACES and PIES), so onboarding of the distributor’s acquired and distributed brands included an upgrade to the data on product naming, tracking, fitment and describing product features. The use of these tools gives Turn 14 Distribution dealers more access to exactly the parts they need with greater efficiency for the dealership parts staff. Now with the upgrade in place for River Road, dealers have full access to all the riding gear from the latest product launch.

“We couldn’t be happier to have the new River Road line available in dealerships,” said Brent Ash, brand manager for River Road. “This product line is truly striking, with designs that are eye catching and features that meet our customer’s increasingly high demands. It’s exciting to finally get these products to riders and see them on the road.”

River Road’s new collection marks the return of the brand which launched in 1998. The products include both classic and modern-styled leather jackets and riding shirts, leather vests, gloves, chaps and helmets. This is the largest product launch ever for the River Road brand, with eight jackets styled for men and women, five styles of vests, four choices in chaps, 12 different styles of gloves and 13 helmets. All the apparel categories include products for men and women.

Many of the items are constructed using high-tech materials, such as breathable mesh fabric, Thinsulate insulation and Powerstretch gussets. Designs include plenty of pockets that snap or zip, articulated sleeves and removable liners. Prices are competitive with other brands of riding gear, while consumers will find more features and more tech in these River Road products.

River Road products are available from Turn 14 Distribution dealers around the country. The full line of River Road gear is shown on the company’s website.

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“The Answer 25 lineup features modern colors and styles throughout the Elite, Arkon and Syncron collections,” said Answer Brand Manager Brent Ash. “We’re really proud of the range of jerseys, pants and gloves we are offering to dealers this year and can’t wait to see riders using them on the track.”

The Answer 25 boasts three distinct gear collections — Elite, Arkon and Syncron — each catering to a specific rider’s needs and preferences.

The Elite Series represents the pinnacle of Answer Racing’s craftsmanship. Featuring premium materials like 100% polyester stretch woven chassis and full-grain genuine leather knee panels, the Elite gear delivers unparalleled comfort, mobility and durability for the most demanding riders.

The Arkon Series strikes a perfect balance between performance and value. Constructed with durable 600D Oxford polyester and incorporating a comfortable Attack Position pattern, the Arkon gear is ideal for riders who prioritize both quality and affordability.

The Syncron Series offers an entry point into the Answer Racing experience without compromising on functionality. The Syncron jerseys utilize moisture-wicking polyester fabric to keep riders cool and dry, while the pants boast a combination of durable oxford fabrics and high-performance knee panels for enhanced protection.

“The Answer Racing 2025 product offerings focus on durability, flexibility and breathability, utilizing high-quality construction,” said Nick Wey, Answer Racing brand ambassador and former professional AMA motocross and supercross athlete. “Each of the three product lines feature unique designs that ensure you stand out on the track. These new products have been a long time coming, and with Turn 14 Distribution ownership, the brand’s future will be exciting.” 

All three of the collections are available in adult and youth sizes.

The Answer lineup extends beyond jerseys and pants, offering three glove styles to accommodate different riding preferences. Whether riders prioritize breathability (Aerlite), comfort and grip (Ascent) or a combination of both (Peak), the Answer gloves provide a perfect fit and performance for every rider and will be available in late June.

With its diverse product range, the Answer 25 lineup celebrates nearly 50 years of great products at the track and on the trail.

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By leveraging Zero Motorcycles’ pioneering expertise in motorcycle technology with REV’IT!’s innovative approach to motorcycle apparel, this collaboration defines a new standard for premium electric motorcycle gear. The collection showcases the perfect fusion of fashion-forward design, advanced materials and state-of-the-art functionality tailored specifically for the needs of electric motorcycle riders.

The Zero Motorcycles x REV’IT! limited-edition collection will feature a range of premium riding jackets, pants and gloves meticulously crafted to enhance both rider comfort and protection. Each piece will integrate advanced technologies, providing riders with unparalleled safety, mobility and climate control while embracing the unique demands of discerning motorcycle riders.

Recognizing the importance of sustainable practices, Zero Motorcycles and REV’IT! have made a shared commitment to minimize their environmental impact. The collection will incorporate eco-friendly materials, such as recycled fabrics and low-impact production methods.

“We are thrilled to partner with Zero Motorcycles in creating this extraordinary collection,” said Ivan Vos, CEO of REV’IT!. “Together, we are revolutionizing electric motorcycle apparel by pushing the boundaries of design, performance and sustainability. Our shared passion for innovation and style will redefine the way riders experience electric mobility.”

Sam Paschel, CEO of Zero Motorcycles, expressed his excitement, stating, “The team at Zero Motorcycles has always shared REV’IT!’s passion for relentless innovation and respected their focus on premium design, performance and safety. This new collaboration is an extension of our ambition to empower the amazing riding experiences of our collective community around the globe.”

The Zero Motorcycles x REV’IT! collection launched May 15, 2024, and will be available only at select retailers worldwide.

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While Motorcycle Safety Awareness Month takes care to bring awareness to auto drivers, the focal point for motorcyclists is the vital importance for riders to ensure they’re properly invested in the aspects of riding they can control. That begins with the choice of safety equipment, specifically the helmet.

The harsh reality of the open road is that more than 82,000 motorcyclists are estimated to be injured in traffic crashes each year (as of 2021, according to the NHTSA¹) and are disproportionately overrepresented in research involving traffic crashes and fatalities. Even more concerning, those figures continue to grow each year and are bolstered by the fact that only 66.5% of helmets in use (as of 2022, according to the NHTSA²) are in compliance with federally regulated testing standards. This figure encompasses all states, even though only 18 states require all motorcyclists to wear a helmet and an additional 29 have laws based on age. Shockingly, three states have yet to adopt any sort of helmet law. The numbers do not lie, and while no helmet, nor any other form of protection, can fully prevent injury, a helmet that not only meets the newest testing standards but is also equipped with technology with the intention to surpass those standards could be a difference maker in the event of a crash.

Related: Revolutionizing Motorcycle Safety: Enhancing Auditory Perception in Helmets

While these technologies, such as the Mips safety system, have been focused on an increase in protection for many years, helmet protection standards on a global scale took a recent step forward with the introduction of ECE 22.06, an updated testing standard for helmets manufactured in the European Union that now also addresses rotational motion. This is a first for any of the testing standards currently in the marketplace, such as the U.S.-based DOT and Snell standards, and is significant in terms of bringing attention to the rotational motion that serves as the primary cause of traumatic brain injuries, or TBI. Until ECE 22.06, helmets were required only to provide a specific level of protection for linear impacts. Unfortunately, the vast majority of motorcycle crashes result in oblique impacts, during which rotational motion can place dangerous levels of stress on the brain and can shear the delicate tissues of our most vital organ system. This can lead to different types of TBI that many are familiar with, like concussions, or severe TBI, which can be life-threatening.

With the implementation of ECE 22.06, helmet manufacturers will be required to offer a baseline level of rotational protection. While ECE-approved models will undoubtedly be available for consumers domestically, the standards of DOT and Snell still provide the foundation for protection in the U.S. Unfortunately, as of now, there’s no clear sign of an update of this nature to testing standards in the States for the foreseeable future.

And again, while this is a long overdue progression in helmet protection with the aim to benefit the safety of riders worldwide, it is still important to recognize that ECE 22.06 is the bare minimum when it comes to protection. The capacity for increased levels of protection still exists, and it’s within this newly established area of opportunity that helmet safety technologies become potentially invaluable.

As the world of motorcycling continues its methodical move towards embracing rotational motion protection, it’s essential to know that technology is readily available to any consumer looking to get more out of his or her helmet. One can never be faulted for taking extra steps regarding helmet safety, as trust in one’s equipment and greater peace of mind can make a significant difference in one’s comfort on the open road.

¹NHTSA Traffic Safety Facts – 2021 Data

²NHTSA Traffic Safety Facts – Motorcycle Helmet Use in 2022

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