James Myers’ father made it clear that passing the torch at Valley Cycle Center, a Virginia-based powersports dealership, would not be like a monarchy — no simple handing over of the scepter and crown when the time came. James and his brother were going to have to earn it. Find out how James has led the dealership during key years of the pandemic and beyond.
Matte black graphics combined with Racing Yellow and titanium colors make the Muscle Roadster from Borgo Panigale even more distinctive.
Since its inception in 2011, the Diavel has sparked enthusiasm and achieved great success thanks to its unique design which blends muscular, sporty, exaggerated and elegant features. Numerous awards from important design institutions have evidenced this.
With the 2025 model year, the Diavel V4 becomes even bolder with the new “Black Roadster Livery” revealed at Intermot 2024. Created by the Centro Stile Ducati, these fresh graphics draw on colors tied to the heritage of the Borgo Panigale manufacturer and the Diavel. The Racing Yellow, highlighted on the tank and in the stripes on the tail and side panels, “lights up” the color scheme that combines black and titanium tones, crafting a livery that puts the Diavel V4 even more in the spotlight. The new seat covering enhances the uncompromising design, giving the Diavel even more character.
Modesto Harley-Davidson’s success stems from its efforts to support the motorcycling community. In turn, the motorcycling community supports Modesto.
This dealership has grown its business through innovative UTV customizations and community-focused events.
Stealth Tahoe is a standalone e-bike dealer, rental agency and repair shop in Truckee, California.
Learn about Sindt Motor Sales, a family-owned motorcycle and powersports dealership in Dubuque, Iowa, and their 60-plus years of history.
One of the largest motorcycle retailers in the Midwest brings Yamaha into the underserved Chicago market.
KTM’s 2025 SX-F FACTORY EDITIONS offer pro-level motocross bikes with race-winning tech and rider-specific graphics for AMA series.
New asymmetric livery, designed by Aldo Drudi together with the Centro Stile Ducati, for a collector’s Panigale.
The Triumph Factory Custom label is reserved for the most exclusive models. With only 750 available worldwide, this limited-edition masterpiece is the ultimate expression of custom Bobber style and attitude.
