Helmet protection standards took a recent step forward in the European Union.
This exclusive collaboration promotes enhanced safety awareness across the MXGP series.
Mips reports reduced carbon emissions, circular product offering, DEI initiatives and more.
This episode features five-time MXGP World Champion Tim Gajser.
Reducing environmental impact, lead time and costs.
Alpinestars, Fox Racing, Thor MX and Troy Lee Designs showcased the latest innovative helmet models featuring Mips technology.
Staggering statistics show how important this safety feature is.
About 70% of American helmet buyers are unaware of rotational motion, a key contributor to traumatic brain injuries.
Mips continues to
redefine new helmet concept testing, launching the next phase of its
Virtual Test Lab.
Hart will serve as Mips’ safety ambassador, centering around head protection.
This newfound collaboration will include the expansion of Team Mips into the motorsport discipline with the addition of Honda riders Tim Gajser and Mitch Evans.
Mips AB, a global leader in helmet safety technology, has published its annual report for 2020.