Max Strandwitz

Max Strandwitz is the CEO of Mips. Mips specializes in helmet-based safety and is a world-leader in this area. Based on an ingredient brand business-model, Mips' safety system is sold to the global helmet industry. The technology is based on over 25 years of research and development. Currently, Mips has partnered with over 150 helmet manufacturers. Since its inception, the Mips safety system has been included in more than 1,000 helmet models worldwide. Learn more at www.mipsprotection.com.