Parts Unlimited has announced Earlin Rosa as the new eastern e-bike category manager.
Rosa comes to Parts Unlimited with channel development experience in specialized bicycles and powersports. He is also credited with starting the Grand National Cross Country (GNCC) E-Bike Race Series and has personal racing experience as well.
In his spare time, Rosa enjoys hunting, cycling, fishing, politics, cars and motorcycles.
Kawasaki unveils Jet Ski SX-X160 stand-up watercraft and expands PWC lineup with global distributor meeting in Thailand.
Kawasaki Motors, Ltd. hosted distributors from around the globe this week at the WGP#1 Waterjet World Series in Thailand. Kawasaki Motors President and CEO, Hiroshi Ito, shared Kawasaki’s commitment to the personal watercraft segment by previewing multiple new models, including the exciting all-new Jet Ski SX-X160 stand-up watercraft. This new stand-up Jet Ski SX-X160 leverages the racing prowess of the Jet Ski SX-R160, but makes it more approachable to ride with a fixed handlebar control similar to a Kawasaki favorite, the Jet Ski X-2 from the 1980s.
Krämer Motorcycles USA imports handbuilt, German-made, track-only road racing motorcycles into North America.
Joby Windmiller comes with several years of powersports industry experience.
Mullinix comes with a tenure of two decades at leading OEMs.
Sturdevant will oversee the company’s 12 brands.
This month’s products include narrow lever sets, a Slip Stop seat, passenger footpeg mounts, a headlight guard kit and starter drive housings.
MIC welcomes new board members Ashmore Ellis and Paul Langley, focusing on industry innovation and inclusivity in 2025.
Segway Powersports rocked the UTV Takeover Tour with over 1,000 demo rides across Oregon and Utah, showcasing next-gen off-road adventures.
The Kawasaki MULE PRO-DXT side-by-sides will help first responders navigate and support North Carolina communities.
