SUPER73 announced its latest collaboration with JAJA Tequila, the tequila brand intended to restore tequila to its roots. The two brands teamed up to create three custom SUPER73 S2 e-bikes inspired by the rich and vibrant landscapes of Jalisco, Mexico, from daytime to dawn, where JAJA’s premium tequila is crafted and bottled: JAJA Blanco, JAJA Reposado and JAJA Añejo. Further influencing the development and creative process, JAJA Tequila and SUPER73 tapped into Grammy Award-winning artist/producer duo The Chainsmokers and the renowned Instagram account FUCKJERRY.
“Elevating the prominence and curb appeal of SUPER73 and its lineup of premium e-bikes, while and developing an incredible collaboration with these three well-known brands, provides an ideal opportunity to bring this customized SUPER73-S2 to life for three lucky winners,” said Michael Cannavo, co-founder and chief marketing officer at SUPER73. “Partnering with JAJA and working with creative savants like The Chainsmokers and FUCKJERRY allowed us to blend technology and innovation with the rich flavors of tradition, creating a ride that’s as smooth as tequila.”
This collaboration between these four iconic names comes with some unique features, including custom-painted frames and decals as well as chainguard. Each of the limited-edition bike’s rims corresponds to the particular JAJA Tequila flavor it embodies, including Blanco, Reposado and Añejo.
“As we look to grow as a brand and continue to innovate, we’re excited to partner with SUPER73 to create something unique, surprising and — most importantly — proudly representative of both brands’ core identities,” said Martin Hoffstein cofounder of JAJA Spirits.
The JAJA x SUPER73 Sweepstakes website will be available to accept entries starting at 9 a.m. PST on Nov. 14. The website can be found at www.jajatequila.com/giveaway.
NO PURCHASE NECESSARY. Open only to legal residents of the contiguous U.S. states and D.C., excluding Rhode Island, 21 or older. Starts 9 a.m. PST on Nov. 14 and ends 12 p.m. PST on Nov. 28. No alcohol awarded with prizes. Void where prohibited. For complete details, see Official Rules at www.jajatequila.com/giveaway.
SUPER73 does not endorse drinking and riding and encourages all users to ride responsibly. To learn more about the JAJA and SUPER73 collaboration and giveaway, visit www.jajatequila.com/giveaway for more information.
