Dealers asked and AIMExpo delivers. The 2025 premier powersports industry event will feature The Digital & Tech Sector, a dedicated space for brands offering the latest technical and digital solutions to help dealers take their businesses to the next level. Here, dealers can easily visit a hub of companies offering the latest innovations and can take part in Tech Talks — small-group discussions with tech leaders who can help them approach opportunities and challenges from a new perspective.
“Every day, technology plays a greater role in making businesses more efficient, more profitable and more sustainable,” said Cinnamon Kernes, vice president, market expansion at the Motorcycle Industry Council (MIC). “We’re inviting all attendees to stop by The Digital & Tech Sector, centrally located on the show floor, and visit with some of the country’s leading digital solution providers and take advantage of the fireside-chat style Tech Talks.”
The Digital & Tech Sector was created when Bob Lettis, senior vice president, business development and partnerships at 700Credit, and Chris Yeloushan, vice president of dealer development and industry relations at Rollick Inc., approached the AIMExpo team after this year’s show with the idea of curating such a space to make it easier for dealers to connect with this important, fast-growing market segment.
“We listened to direct dealer feedback, which led us to seek an easy way to create a digital tech hub that would feature the top digital solutions companies in the industry,” said Yeloushan. “By consolidating these innovative partners in a single place and providing Tech Talks, dealers have the opportunity to engage in meaningful conversation and problem-solving sessions with one another and with our panel speakers. AIMExpo provides the perfect platform for this experience, given its impact in the industry by recognizing the role technology plays in today’s dealerships.”
“Technology is driving the industry, and it’s important for dealers to adapt and adopt new innovations so they don’t get left behind,” said Lettis. “We wanted to make it easier for dealers to quickly see how some of the latest software can help them enhance their sales processes, and having this central hub allows them to quickly evaluate multiple options and offerings, since dealer needs are not all the same. We thought AIMExpo would be the perfect place to showcase The Digital & Tech Sector because it is the premier event for the powersports community to connect and learn.”
“We have always said that AIMExpo is your show, so we’re thrilled to see our exhibitors take an active role in the evolution of this event,” Kernes said. “This is one of the most valuable ways our exhibiting partners can contribute, and it helps us better serve dealers and deliver a better experience for all; it’s important that we listen to the wants and needs of the industry and pivot when it makes the most sense. The Digital & Tech Sector is a fantastic idea, and we are very thankful to Bob and Chris for coming to us with it.”
Brands participating in The Digital & Tech Sector include:
- 700Credit
- Accelerate2Compliance
- AppOne
- Auto Data Direct
- Avonbrook Software Solutions
- Cycle News – Digital Throttle
- Cycle Trader
- Data Here-to-There Inc.
- Dealer Spike
- FlexPath DXP
- Horsepower Financial
- Impel
- LeadHelm
- Lightspeed
- Podium
- Rollick Inc.
- Service Manager Pro and ZPlan
- Spader Business Management/NCM Associates
- Statistical Surveys, Inc.
- The Accounting Guys.
Note: This list does not include all digital and tech services brands at AIMExpo.
AIMExpo 2025 will be taking over more than 300,000 square feet at the Las Vegas Convention Center, Feb. 5-7. The powersports industry experiential event will offer many new additions, including The Digital & Tech Sector and the AIMExpo Starting Line, featuring the free Launch Coffee Lounge fueled by Dealer Rocket, a charity auction hosted by NPA, race simulators and more.
Registration is open, and as always, it’s free for dealers. AIMExpo has also partnered with Connections Housing for discounted rates at the Renaissance Las Vegas, Sahara Las Vegas, The Westgate and The Las Vegas Marriott. Book soon to get your preferred hotel.
