BRP Inc. has inaugurated its Design & Innovation Center in Palm Bay, Florida, as part of its expansion in the region. The center, dedicated to advanced concepts and designs for on-water products, aims to bring significant innovation to the marine industry.
Over the past few years, BRP has invested in its research and development (R&D) and testing facilities in Palm Bay, including acquiring additional land that offers access to diverse playgrounds. With the establishment of its Design & Innovation Center and the enhancement of its R&D capabilities, BRP is becoming a key player in the Palm Bay community, contributing to the economic and social fabric of the region.
“At BRP, innovation runs deep in our DNA, and we are passionate about delivering outstanding riding experiences to our customers all over the world,” said José Boisjoli, president and CEO of BRP. “Our Palm Bay site plays a pivotal role in our innovation journey, and this is why over the last few years we have invested more than $15 million in this facility.”
“One of our greatest strengths as a company is the profound collaboration that exists between the design team and the engineering and product teams. The Palm Bay site is the perfect illustration of this synergy,” said Denys Lapointe, chief design officer of BRP. “By combining design and advanced concepts with R&D, we are able to explore new possibilities and create products that offer unique, innovative and exciting adventures for our riders.”
Palm Bay, a multi-generational and family-oriented community close to the ocean, offers the perfect playground for BRP’s 60 employees to create and design marine products and push the boundaries of technology for both on-water and powersports products. This location enables the teams to stay on top of trends, identify emerging consumer needs and desires, and test products in the right environments.
Global Network of Innovation
On a global scale, BRP continually invests in research and development to build on its culture of innovation. With the resources of its state-of-the-art facilities around the world, the company is committed to maintaining its leadership position in its industries. In Palm Bay, the R&D team focuses on the engineering of jet propulsion systems and powerpacks, as well as calibration and testing to demonstrate product performance and durability.
The Palm Bay Design & Innovation Center is one of BRP’s three Design Centers worldwide. It acts as an extension of the Laurent Beaudoin Design and Innovation Centre in Valcourt, Quebec—the largest design center in Canada—where the team creates designs for all of BRP’s existing product lines and explores advanced vehicle concepts. The third center, located in Sophia Antipolis in the south of France and inaugurated in 2023, focuses on advanced concepts for sustainable urban mobility.
The Palm Bay design team collaborates closely with its counterparts in Canada and Europe, leveraging BRP’s global footprint to share advanced concepts and ideas from around the world, catering to consumers across diverse markets and geographies.
