Taiga Motors Corp. has announced its expansion into South America by signing an exclusive distribution agreement with Comfort Indústria E Comércio Ltda (Ventura) for an initial term of three years. With over 40 years of experience and 90 dealerships across Brazil, Ventura has been chosen as Taiga’s exclusive distributor in Brazil, Argentina, Chile and Paraguay for its Orca personal watercraft (PWC). During the initial term, Ventura has committed to purchase Taiga’s products for a minimum purchase value of $13.7 million CAD in revenues (based on MSRP) with the optionality to buy additional products which, if fully purchased, would equate to a total contract purchase value of up to $25 million CAD.1 Through this expansion, Taiga is thrilled to introduce its Orca line to a new global market.
“Taiga continues to strategically expand its global business, and Brazil being one of the fastest growing marine markets in South America made perfect sense,” said Rodrigo Arrambide, Taiga’s director of commercial strategy and operations. “This expansion in South America will also allow us to offset North American seasonality and further secure our Orca personal watercraft line as a year-round business.”
Ventura, one of Brazil’s leading and most respected boat manufacturers, was chosen for its extensive knowledge and experience in distributing and servicing premium, top-of-the-line marine products. Andre Motta, co-owner of Ventura, stated, “We are thrilled to be the new, exclusive distributor for Taiga in Brazil, Argentina, Chile and Paraguay, and offer our customers a way to explore the magnificent waters of our region in a more sustainable way.” This collaboration is set to usher in a new era of sustainable water exploration and recreation in South America.
“Ventura has been expanding rapidly, and the addition of the world’s first 100% electric PWC to our portfolio further solidifies our position as a leader in South America, ensuring we continue to deliver innovative products to our dealers and customers”, added Carlos Motta, co-owner of Ventura.
An official launch will take place in the coming weeks with the opportunity for test rides, while a fleet of Taiga’s most recent model, Orca Performance, will be available in all Ventura showrooms across Brazil.
Selected as one of the Best Inventions of 2022 by TIME Magazine and winner of the Fast Company 2022 World Changing Ideas Award and 2022 Best of What’s New Award from Popular Science, Taiga is thrilled to bring its electric vehicles to South America and redefine powersports and the marine industry by making them more sustainable, accessible and exhilarating than ever.
1The agreement does not contain any take-or-pay provision, although Taiga has the right to unilaterally terminate the agreement in the event Ventura does not comply with its minimum purchase commitment during the initial term.
