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Yamaha Announces Supported 2016 ATV and Side-by-Side Racers

Yamaha Motor Corp., USA has announced its supported 2016 Side-by-Side and ATV racers who will compete in the all-new YXZ1000R pure sport SxS and aboard the YFZ450R sport ATV.

ATV Safety Institute To Offer Free ATV Safety Training

The ATV Safety Institute will provide free rider training for the third straight year during ATV Safety Week. The ASI is again working with partners across America who are volunteering to provide free ATV RiderCourses and other safety education June 3-12.

Parts Unlimited 2016 ATV/UTV Catalog

Whatever style of all-terrain and utility vehicles your customers have, the 2016 Parts Unlimited ATV/UTV catalog has all the parts and accessories needed for work or play. All sections are packed with the newest products and the latest innovations the industry has to offer.

ATV/UTV Market Overview

Opportunity is Knocking [dropcap]T[/dropcap]he final 2015 sales numbers have just been tabulated by the Motorcycle Industry Council (MIC) and the result is… drum roll please… FLAT. Okay, no real surprise to the dealers in the trenches. At just under 730,000 units the grand total of motorcycle and ATV sales combined was actually up 2.2% over

A Tough December

Mother nauture nuetralizes winter sales [dropcap]O[/dropcap]ur latest survey of powersports dealers indicates that December was another tough month for dealers across North America. Indeed, it appears that the weakness in November intensified somewhat in December, which ended 2015 on a bit of a sour note. While there was some talk of slow traffic trends, and

STI 18-inch HD7 Series Wheels

STI’s mega HD7 wheels present bold new style plus acclaimed HD alloy performance. The HD7 line also includes 17-inch and 14-inch sizes, all available for a wide range of today’s UTVs and ATVs.

Latest Consumer Product Safety Commission Report Shows Continuing Decline in ATV Incidents

The newly published U.S. Consumer Product Safety Commission (CPSC) 2014 Annual Report of ATV Deaths and Injuries confirmed once again that fatalities and injuries related to all-terrain vehicles (ATVs) continue to decline. The Annual Report has shown a decrease in fatalities and injuries every year since 2007.

Yamaha to Sponsor Lucas Oil Regional Off-Road Series, Arizona

Yamaha Racing teams up with the Lucas Oil Regional Off Road Series (LORORS), Arizona for a solid three-year commitment as the Official Presenting Sponsor beginning in 2016.

Larson Electronics Rechargeable LED Golight

Larson Electronics has released a rechargeable LED remote controlled spotlight equipped with a 200 pound grip magnetic base. The GL-9051-RCM from Larson Electronics is designed for use in all weather conditions and produces 2,500 lumens of intense light output.

Yamaha Launches 2016 National Hunting and Fishing Day Sweepstakes

All-New Kodiak 700 ATV to be Given Away in Support of NHF Day Yamaha announced that it is supporting the National Hunting and Fishing Day (NHF Day) again in 2016, giving away the all-new Yamaha Kodiak 700 ATV with Electric Power Steering (EPS) through an online sweepstakes at www.yamahaoutdoors.com/nhfday. This is the ninth year Yamaha

Susie Han Named American Honda ATV/SxS Media Coordinator

American Honda has announced that Susie Han has been promoted to the position of ATV and side-by-side media coordinator, effective immediately. Han previously served as Marketing Coordinator, and assumes the role previously held by Jeffrey Tigert, who accepted a position in product planning.

WELD Completes Asset Purchase of HiPer Technology

WELD has acquired the assets of HiPer Technology, Inc., the largest manufacturer of high performance “super structural” carbon fiber wheels for all-terrain vehicle (ATV) and side-by-side (UTV) vehicles based in Lawrence, Kansas.