The new facility is almost three times the size of the previous location, providing more space for a larger inventory of motorcycles, ATVs, SxSs, and more.
Yamaha has been, for most of its existence, the second largest motorcycle manufacturer in the world, and sometimes the largest. In fact, so far in 2023, Yamaha sales are on record pace.
Highlights include the return of Polaris Sportsman 570 and XP 1000 Hunt editions, along with a host of aesthetic and performance upgrades across the lineup.
Dealers can become customer experience stars by not just selling the vehicle, but providing new riders with the guidance and instruction they need to ensure a rewarding, enduring and safe post-purchase experience.