JJ Pecsok has been involved in the powersports industry for most of his life. He began by racing motocross at a high level as an amateur before advancing to the professional ranks in AMA Supercross and outdoor Motocross. Pecsok then transitioned to a career in powersports, working with brands such as Fox Racing, Tucker Powersports and Greenger. As Sales Operations Manager, Pecsok optimizes the sales experience for Segway dealers and improves the interfaces between departments, particularly in after-sales support. He also collaborates closely with Segway Powersports’ dealer group partners.
In 2019, Segway entered the powersports industry by introducing the Villain sport side-by-side and UT10 utility vehicle. This move involved engaging with enthusiasts of off-road terrain and staying updated with trends in technology and design.
In “Beyond the Brand,” Segway provides insights into its values, culture and the people driving its innovation.
“In a market where consumer behaviors are constantly evolving, the key to success is not just adapting to change but immersing yourself in the culture that drives it. To truly understand and connect with your audience, you must embrace their values, desires and aspirations,” said Gabriel Cruz, marketing director for Segway Powersports. “Giving people a glimpse ‘Beyond the Brand’ will continue to grow brand trust and create a path towards lasting relevance.”
For more information about Segway and its products, visit SegwayPowersports.us or follow them on social media at @segwaypowersportsus. New dealer inquiries are welcome.
