After 10 successful years of working together, there is still no end in sight: Since 2014, all Betamotor motorcycles have been supplied with motor oil by LIQUI MOLY, and this will remain the case for the next five years. At EICMA in Milan, Italy, the two companies announced that they will continue their cooperation until at least 2029. “We are very pleased that Betamotor places its trust in us,“ said Salvatore Coniglio, CEO and director export of LIQUI MOLY.
Betamotor is a historical motorcycle manufacturer, specialized in enduro, motocross and trial with almost 120 years of experience. Its production, however, also includes mopeds, ALP motorbikes and electric minibikes. In addition to OEM-filling, LIQUI MOLY also supports the Betamotor factory teams in MXGP, EnduroGP and TrialGP, as well as Beta single Brand Trophy and events, offering sponsorship and being the official lubricant partner worldwide.
“Our motorcycles face heavy loads. This places special demands on the motor oil, which is elementary for engine performance and service life,” emphasized Stefano Soldani, sales and marketing manager at Betamotor. “With LIQUI MOLY, we don’t make any compromises, but consistently rely on German quality. We are content that our customers will benefit from this in the future.”
LIQUI MOLY doesn’t only offer various motor oils for all types of motorcycles but an extensive product range consisting of gear oils, fork oils, additive, greases, service sprays as well as cleaners and care products, brake fluids and chain lubes. All in all, there are nearly 100 products specifically for motorcycles.
“Our motorcycle business is growing, assuring us that motorcyclists all around the world are convinced of our quality,” observed Markus Kastner, who is responsible for business development in the two-wheeler sector at LIQUI MOLY. “Our long-standing cooperation with Betamotor underlines our expertise in the off-road sector. Both on and off the road, all riders can rely on our tailor-made products – private enthusiasts as well as professionals on the racetrack.”
