MIC welcomes new board members Ashmore Ellis and Paul Langley, focusing on industry innovation and inclusivity in 2025.
The Starting Line is a new feature at AIMExpo allowing attendees to get a taste of new products, catch up on industry data and test their skills on simulators.
Join National Powersport Auctions and Motorcycle Industry Council at AIMExpo 2025 in Las Vegas for a charity auction.
Dealers can take part in Tech Talks, small-group discussions with tech leaders.
LaCurelle has a track record of building platforms and teams that create engaged riders and safety enthusiasts.
New interactive dashboards and historical sales data files are now available on the Motorcycle Industry Council’s website.
Get ahead of the motorcycle sales season.
Scott Schloegel has been named acting president and CEO.
MIC released numbers about both AIMExpo attendance and the powersports industry’s value.
Don Amador will lead efforts in the western states.
Under Pritchard’s 10-years leadership, these organizations weathered storms and came out stronger.
Electrifying updates.
