ADV riders are often riding through a variety of climates and conditions, so our apparel needs to be waterproof. However, ADV riders also need to have breathable riding apparel. The challenge in motorcycle apparel construction is that the more waterproof a fabric is, the less breathable it is, therefore it’s a delicate balance.
MTA Distributing recently announced an exclusive distribution agreement with Olympia Moto Sports Gear. The new agreement gives MTA a premium line of touring and adventure apparel that dealers will be able to stock immediately. “MTA dealers will now have the opportunity to purchase a complete apparel line that is rider focused with uncompromised quality and features,” said MTA’s
[dropcap]P[/dropcap]opularized by Ewan McGregor and Charley Boorman in their Long Way Down and Long Way Around videos, adventure riding has only grown since the iconic due traipsed both directions around the globe. ADV-everything has become big business if gauged by the meteoric rise of brands like Klim, Mosko Moto and Rawhyde Adventures. Cycle World magazine
Vee Rubber’s VRM-401 V-Grip Adventure knob tire is a 40% on-road and 60% off-road DOT adventure tire. This tire has exceptional stability on sand, gravel and light mud environments and remarkable wet or dry traction on pavement.
An all-new resource for women in adventure motorcycling has been launched under the name SheADV. It will be a resource for women riders to share, learn, and plan future adventures. The current SheADV program includes events, a website, and social media channels.
[dropcap]S[/dropcap]hoppers are changing their habits faster than Lady Gaga changes her look. Are you keeping up with what the customer wants – or are you still in denial that the times have changed? Technology may be accelerating change, but in my opinion the Internet only makes it easier to buy more of the wrong stuff.
Charley Boorman, renowned adventure motorcyclist, TV presenter and documentary maker has announced a collaboration with Compass Expeditions, one of the world’s leading Adventure Bike Tour companies.
IMS Products has announced the third, and newest model in the IMS Adventure Footpeg series; the IMS Rally peg. These pegs offer a wider base and provide more comfort and control for the rider.
Reflecting the growing popularity of the adventure-touring segment, American Honda has announced that the innovative VFR1200X is coming to the U.S. for the 2016 model year. Already extremely popular in Europe, the VFR1200X receives important updates for 2016.
Schuberth North America has introduced the E1 Adventure helmet, marking the first Schuberth helmet designed specifically for enduro and adventure motorcyclists. Its latest innovation in head protection technology, Schuberth’s E1 offers the comfort, flexibility and safety of a modern flip-up helmet while meeting the requirements for off-road use.
The new collection is the brainchild of Troy Lee himself, who wanted to develop a more technical line of off-road riding apparel for everything from adventure to dual-sport to enduro riding.
