Dealer optimism has improved, buoyed by clarity following the election and the momentum of the holiday shopping season.
While average wholesale pricing continued to tick downward, we might have finally reached the bottom.
Average wholesale price performance fell in line with seasonal expectations as prices dropped almost across the board.
Across the powersports industry, one in seven powersports customers failed in an attempt to schedule service.
Find out what’s the latest with the new personal watercraft lines from Yamaha, Sea-Doo and Kawasaki.
Insights into a study on the future of powersport shopping.
The market has cooled considerably.
A snapshot of the pre-owned market and how to drive success this year.
Exploring the next-gen models to look out for.
Market data company launches exclusive market insights to dealers in partnership with coaching group.
Erik Pritchard, president and CEO of the Motorcycle Industry Council, discusses what the association has been up to over the last year.
The key to a successful 2022 will be based on implementing a consistent sales model at prices the market can bear.
