Dealer optimism has improved, buoyed by clarity following the election and the momentum of the holiday shopping season.
While average wholesale pricing continued to tick downward, we might have finally reached the bottom.
With the selling season in the rearview mirror, dealer priority moves from inventory acquisition to product liquidation.
Average wholesale price performance fell in line with seasonal expectations as prices dropped almost across the board.
Short-term AWP declines mirrored longer-term year-over-year declines in nearly all categories.
With new inventory levels significantly above that of 2019, expect OEM promotional activity to continue to increase.
New and used sales look very similar to 2023.
Used pricing has finally returned to normal levels post-COVID, and normal seasonality has returned.
Average wholesale prices continue to improve, reflecting dealer sentiment and demand for pre-owned.
Average Wholesale Pricing (AWP) in September stabilized from the lows seen in August. Compared to the last three month average, AWP for Metric Cruisers and ATVs were up 3-6%, while Domestic Cruisers, Sport bikes, MX and Side-by-Sides slid 5-8%. On a year over year basis, Domestic Cruiser AWP actually rose while other categories were down
Bottoming Out August and September traditionally mark the bottom of the wholesale market as dealers wind down their selling season and new models are introduced. This year is right on track with the norm as Average Wholesale Prices (AWP) fell once again in August from the prior three-month average. Cruisers fell ~6% from the prior
Recent reports on new unit sales have been less than optimistic. The good news is that for pre-owned motorcycles and ATVs, everything is as good as or better than prior years. Average Wholesale Prices (AWP) declined in July from their prior three-month average, and they did so right in-line with what we’d expect this time