According to Black Book’s Scott Yarbrough, Senior Analyst, Motorcycle & Powersports: “July normally marks the peak of both summer temperatures and powersports prices, and this year appears to be no different. What is unique is that this peak in values comes on top of the past 18 months’ worth of steady increases in prices, though
The motorcycle market is growing rapidly and simultaneously upgrading to meet new regional emissions regulations. With the upgrades to low-emissions hardware, the need for dedicated oils providing the right performance to meet the hardware needs is becoming ever more important, indeed it is becoming a key enabling technology.